Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

NTEN

APRIL 1, 2013

That's only one of the reasons NTEN is excited to announce a new position and open applications for a Content Manager. The Content Manager is charged with managing (writing, editing, scheduling, and sending) NTEN’s communications in support of Membership, Programs, and Publications to support NTEN’s reputation, and serve our members.

NTEN 67

NTEN Content Management Journal 67

Amy Sample Ward

AUGUST 19, 2010

What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Where are you on the Internet-dependent scale?

Conversation 126

Conversation Offline Digital Demographics 126

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? E-Book #2: Feeding the Content Beast. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Pitman , author of the Ask Without Fear! and founder of www.fundraisingcoach.com.

Content 120

Content Marketing Free Fundraising 120

Candid

APRIL 2, 2024

Reposting content from accounts related to your issue area and adding your expert commentary can help you build legitimacy and reach a wider audience. When recruiting board members, think about how you can maximize your organization’s connections offline. Share details about your work and interact with funders’ social media posts.

Relationship 111

Relationship Effective Fundraising Linkedin 111

NetWits

SEPTEMBER 30, 2010

More than a dozen features have been added or significantly enhanced in the new version, including improvements to the way photos are managed, the ability to copy sites, and transaction management capabilities that go even further in serving donors by intuitively blurring the lines between online and offline giving.

Content 105

Content Blackbaud Offline Photo 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. What types of content seem to work best in your email newsletter versus your blog or Twitter? Also think about ways you can reuse content across channels. Tags: Books Content Guest Post Tips.

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Social Media Content email Websites 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2008

This is part of series of reflections on what I've learned about working wikily through working on NTEN's WeAreMedia wiki - not so much the content, but the community curriculum development and knowledge sharing process. Flickr Photo by Key Lime Pie. He goes on to say: I'm going to be working with george siemens on a course starting.

Offline 50

Offline Content Wiki Work 50

Amy Sample Ward

MARCH 14, 2011

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. The Internet can serve as a gateway to online and offline civic and political engagement, including volunteerism, community problem-solving, and protest activity.

Change 194

Change Offline Lecture Student 194

NTEN

MARCH 13, 2012

At our upcoming webinar, " Up the Leadership Ladder: Taking Activists from Online to Offline Action and the Tools You Need to Track Them ", Sarah Alexander from Food & Water Watch will share ways online activists can actually be moved to take action offline. > You'll learn: How to transform online engagement into offline action.

Offline 59

Offline Track Action Tools 59

Nonprofits Source

APRIL 15, 2024

Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. Then, you can spend more time combining the right content strategies with the right platforms to boost your reach. Optimize your fundraising website. Create a catalog.

Marketing 52

Marketing Fundraising Tips Registration 52

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Is it easy to see how to give offline? Tip: Post interactive content that encourages engagement. . Develop a written plan to promote your online appeals, blog posts, videos, and other digital content. If your content isn’t shared or engaged with, it’s not doing much good. .

Strategy 142

Strategy Online Fundraising Plugin 142

Nonprofit Tech for Good

OCTOBER 10, 2019

Interesting and informative content can truly set your fundraiser apart from the rest, and the right photos can help tell your story in a unique way. 8) Promote your fundraiser offline. If you’re looking to extend your reach beyond social media, there are numerous tactics to help your fundraiser gain more visibility offline.

Guide 249

Guide Organization Campaign Social Media 249

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 92

Social Media Media Strategy Social 92

NTEN

NOVEMBER 1, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Content Map. First, start by putting in all your content types – whether it is something your organization creates or something the community creates. A note about DIY.

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Map Content Community Chart 75

Forum One

AUGUST 12, 2021

Update your supporting content and add more visuals. Do more than draft new copy for solicitation emails and letters, make sure that your web content is current, that you’re sharing recent successes, and that you have engaging visuals to complement the stories you’re telling.

Digital 86

Digital Fundraising Analytics Offline 86

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. And for good reason. Keep measuring.

Measure 209

Measure Minnesota Analytics Nonprofit 209

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

NetWits

JUNE 6, 2011

There are many reasons for logins, including security, functionality and personalized content–but also for tracking. Secured Content – The easiest of ways is to simply require a login to access certain content. Benefits of Website Logins. These could be included online or in email newsletters.

Websites 165

Websites Offline gMail Newsletter 165

Get Fully Funded

MARCH 8, 2023

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. And above all, always include your nonprofit’s name and logo prominently.

Mail 75

Mail Integration Digital Strategy 75

NetWits

MAY 26, 2011

In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending).

Report 251

Report Web Analytics Comparison 251

Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. By using the tools at your disposable you can send messages and post content that will move people to get involved and give based on what they want to see and read. Develop awesome content.

Offline 20

Offline Support Online Strategy 20

Greater Giving

SEPTEMBER 21, 2023

Include this logo on all event collateral, both online and offline. Engaging Content and Messaging Compelling content and messaging help amplify your brand’s reach and impact. Engaging Content and Messaging Compelling content and messaging help amplify your brand’s reach and impact.

Strategy 40

Strategy Nonprofit Captivate Social Media 40

Amy Sample Ward

FEBRUARY 29, 2012

We should approach offline action as one of many channels available to us to reach our mission. We should expand that view and definition of multi-channel to include offline action and mobile messaging/text. For many organizations and groups, the offline actions are most critical and yet most often forgotten.

Community 179

Community Organization Online Netsquared 179

M+R

DECEMBER 13, 2022

Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! This might look like: . Testing changes to your donation form to improve conversion rates.

Fundraising 80

Fundraising America United States Track 80

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. What Challenges Do Nonprofit Marketers Face?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. And their content will challenge you to do the same. Clairification . FUTURE FUNDRAISING NOW.

Bookmarking 98

Bookmarking Storytelling Nonprofit Social Media 98

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Implement offline conversion tracking. Google Analytics, where would I be without you?”. This is a question I ask myself, and web masters around the world ask themselves, on a daily basis.

Analytics 223

Analytics Statistics Google Demographics 223

Byte Technology

MARCH 2, 2017

In a few minutes you can turn your WordPress content into a beautiful mobile app that displays posts, pages, products and social media connections. Of course they won’t have all the bells and whistles of a custom-designed app and they cost a little bit of money, but they’re nevertheless a great place to start your mobile app venture.

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WordPress Mobile Site Plugin 100

NetWits

MARCH 9, 2011

The content doesn’t interest me. This gets the relationship off to a good start by being very transparent about the type of content you send. As a bonus, it adds new, search engine-friendly content to your website on a regular basis. Why do people unsubscribe from your email? They send too much email.

email 160

email Sample Offline Registration 160

Amy Sample Ward

MARCH 24, 2011

Using content to fuel community engagement. Contests to encourage content sharing. About the CommBuild Chat: These monthly chats originated out of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools.

Community 123

Community DC Offline Contest 123

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Even though much of these will be online social technologies, don’t forget about the offline spaces, too.

Metrics 219

Metrics Community Map Template 219

Forum One

DECEMBER 11, 2010

So, you have decided you need a tool for collaboration or content management. Below I discuss some adoption strategies that you should consider if you plan to launch a collaborative platform or content management system. Hire a Community/Content Manager! Every collaboration or content management site needs one.

Adopt 58

Adopt Collaboration Content System 58

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Amy Sample Ward

SEPTEMBER 18, 2012

The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. Similarly, Google+ allows you to filter general actions or content as well as post-by-post content to certain groups. Set your own tone!

Professional 185

Professional Personal Linkedin Profile 185

Nonprofit Tech for Good

OCTOBER 19, 2012

What makes this even more interesting is that if you have an Android mobile device, you can then take your mobile wallet with you on your smartphone for point-of-sale transactions that occur offline. Think about that for a minute.

Google 232

Google Mobile Afghanistan Online 232

EveryAction

MAY 4, 2016

While we've seen successful campaigns that exist almost entirely in the Twitterverse or even on Snapchat , social media is more a vehicle for your intended audience to get a sense of a campaign's flavor - from there, it's up to you to entice them to click through to your main campaign content. Offline elements.

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Campaign Digital Nonprofit Social Media 106