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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Double the Donation ] The current donor retention rate is 41.9%.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Also ensure that your web design is optimized for mobile devices.

Digital 52
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144
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The Power of Innovative Tech in an Evolving Fundraising Landscape

Saleforce Nonprofit

Today’s donors expect to be able to make payments using a method of their choice — whether that means using traditional cheques or payment slips, or using digital mobile payment methods. They also want to engage with the channel and experience they prefer. Nonprofit Cloud has an extensive solution for Fundraising.

Tech 65
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Online Community Organizing: Start small, think big!

Amy Sample Ward

When you bring the Internet, online social tools, mobile technologies, and all the rest into the equation, you do not fundamentally change how communities organize or make change. We should approach offline action as one of many channels available to us to reach our mission. What is changing and why?

Community 179
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How Influential is Mobile Fundraising?

Care2

How big of a role will mobile fundraising play? The targets of this survey were the donors to nonprofit organizations that utilize text-to-give platforms so it’s important to note that this survey does not take into account donors across other channels. Email, attend public events, and watch something on TV.

Mobile 69