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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Metrics 303
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Conversion rate (e.g.,

Metrics 73
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. After all, with 4.9

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 295
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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Read time: 3 minutes. What’s happening?

Rate 122
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . When you have all of your data and are ready to start evaluating it, look at these metrics : . Response rates for each channel used .