Nonprofit Tech for Good

OCTOBER 5, 2009

As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters.

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Social Media Mobile Media Myspace 196

NTEN

SEPTEMBER 6, 2011

By David Farnes, Executive Director, Mobile Giving Foundation Canada , and Vice President, Canadian Wireless Telecommunications Associatio n and Jim Manis, Chairman and CEO, Mobile Giving Foundation. The results of the survey were very encouraging for the current and future state of mobile giving. Channel of Influence.

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Attitude Mobile Giving Canada 95

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Rising Costs of Membership (and Everything).

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Museum Trend Mail Culture 34

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Practice Online Fundraising Nonprofit 339

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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Benchmark Internet Report Giving 144

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.

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Blackberry Tools Media Management 220

NTEN

JULY 19, 2012

For my next session, I'm covering "Creating a Mobile Strategy" with Ann Maier of the National Geographic Society. Maier jumps right in by talking about the challenges the National Geographic Society, a large nonprofit research organization, faced when approaching their mobile campaign. What was the overall impact?

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Mobile Create Strategy National 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

The focus is on Mobile Giving. I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.

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Integration Mobile Conference Strategy 97

Nonprofit Tech for Good

JULY 13, 2010

One in five Americans now access the Mobile Web daily. You can send out Facebook Status Updates, Tweets, and even record videos and upload it to your YouTube channel while on location at events, fundraisers, conferences, or protests using a smartphone. 4) To experience mobile browsers. 10 Nonprofit Mobile Websites.

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Communication Mobile Nonprofit Laptop 218

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. The trends are undeniable. All sorts of different platforms and channels are available to us – allowing us to reach new audiences and connect much more deeply with donors. What’s up for 2016?

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Trend Fundraising Philanthropy Social Media 40

Nonprofit Tech for Good

AUGUST 24, 2011

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A website (mobile app coming soon) that allows users to check-in while doing good deeds.

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Fun Resource Audio Stats 278

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

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Websites Design History Online 248

Tech Soup

DECEMBER 20, 2016

Each year, Kivi Leroux Miller of Nonprofit Marketing Guide publishes a survey and a Nonprofit Communications Trends Report. The six primary communications channels used by nonprofits are websites, email, traditional social media (Facebook, Twitter, LinkedIn), in-person events, print marketing, and media relations/PR. Communications.

Communication 36

Communication Tech Trend Fundraising 36

NonProfit Hub

AUGUST 14, 2020

Microphilanthropy has become a prominent trend in the past decade. These channels make it easier to give by integrating charitable giving into our everyday lives. Once donors contribute to the cause (no matter the amount), they’re welcomed deeper into the impact reporting and communications channel. What is Microphilanthropy? .

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Philanthropy Channel Disaster Donor 83

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. The shift to online and mobile giving is afoot , which means you can create more giving options for more audience groups. “In

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Fundraising Donor Celebrate Chicago 100

Nonprofit Tech for Good

APRIL 18, 2011

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A collection of economic and media trends and stats. Addictomatic :: addictomatic.com.

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Fun Resource Stats Wikipedia 243

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Most of the communication at this point will happen online via e-mails, social media, and your website.

Guide 107

Guide Giving Nonprofit Metrics 107

Achieve

JULY 28, 2022

Mobile-Friendly Giving. Mobile-Friendly Giving. Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. . However, there’s another giving trend on the rise and it’s here to stay: mobile giving. .

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Process Donor Pledge Demographics 52

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Home Page Pop Ups.

Channel 20

Channel Fundraising Benchmark Facebook 20

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Gather past content from a specified time period and channel.

Marketing 52

Marketing Social Media Nonprofit Integration 52

CauseVox

NOVEMBER 23, 2021

It’s the holiday season and people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends. If you’ve decided to try out using QR codes in any of your mail appeals (of course you have!),

Fundraising 59

Fundraising Pledge Gift Social Media 59

Nonprofit Tech for Good

DECEMBER 12, 2011

The need to have a Google account will come up many times in your social media and mobile technology campaigns. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. However, if you do opt to use your Gmail e-mail account, protect it fiercely.

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Social Media Media Avatar Organization 222

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. Are you currently investing resources in mobile marketing i.e,

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Social Media Interview Examples Media 261

CauseVox

NOVEMBER 23, 2021

It’s the holiday season — people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends. If you’ve decided to try out using QR codes in any of your mail appeals (of course you have!),

Raise 59

Raise Online Pledge Gift 59

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement.

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Strategy Develop Fundraising Nonprofit 103

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. On the other hand, direct mail decreased by 26 percent. Facebook alone has 2.41

Digital 52

Digital Technology Giving Arizona 52

Bloomerang

JULY 5, 2021

Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Make everything on your website and emails mobile responsive.

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Donor Strategy Retention Relationship 141

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Use time-limited offers to create urgency.

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Lesson Fundraising Digital Test 59

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010? Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone. With more than 270 million mobile-phone users in the U.S. Twitter: @ahadirect.

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Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010? Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone. With more than 270 million mobile-phone users in the U.S. Twitter: @ahadirect.

Channel 44

Channel Rhode Island Charlotte Integration 44

Care2

MARCH 13, 2012

As online giving trends steadily increase, nonprofits need to embrace and maximize multichannel fundraising. Join OMP and Earthjustice for an exciting webinar as they share stories from their successful multichannel campaigns spanning email, direct mail, telemarketing, mobile, and social media.

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Fundraising Mail Mobile Channel 60

Tech Soup

OCTOBER 19, 2015

Create a matrix that shows the communications your donors and non-donors will receive at year-end and in what channels. Year-end charitable giving appeals succeed when they are multichannel — when you're able to reach out and touch people through postal mail, real-world events, email messaging, and social media.

Giving 36

Giving Online Mobile Mail 36

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Do you communicate via donors’ preferred channels?

Analytics 52

Analytics Org Adwords Metrics 52

NonProfit Hub

FEBRUARY 25, 2014

In fact, in the past 10 years, no other fundraising channel has seen such impressive numbers. More donors are embracing online giving, especially those who tend to be younger, wealthier and make larger gifts than traditional direct mail donors. Online giving in the U.S. So the million-dollar question is, how are nonprofits keeping up?

Online 64

Online Fundraising Nonprofit Studies 64

NTEN

FEBRUARY 17, 2010

While system data and trends show online giving is growing, consumer research reinforces the need for nonprofits to focus on how they integrate online and other technology into their marketing and development programs – not just for today, but for the future. . 2) Mobile technology. 2) Mobile technology.

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Online Giving Convio Mobile 74

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters.

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Channel Marketing Fundraising Nonprofit 59