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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Apply those lessons.

Lesson 59
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Three lessons nonprofits learned from the pandemic

Candid

Despite not being able to physically bring people together, nonprofits were successful in boosting engagement through social media campaigns, livestreams, online fundraisers, and more. . Whether you’re a new nonprofit or an existing one, understanding how to apply these three lessons from the pandemic can greatly benefit your organization: .

Lesson 102
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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. Use a multi-channel approach.

Effective 281
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Top Lessons from GivingTuesday 2023

Neon CRM

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns.

Lesson 52
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How to Monitor & Adjust Your Fundraising Development Plan Throughout the Year

CauseVox

As a nonprofit professional, you understand the importance of a well-crafted fundraising development plan. Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic.

Develop 77
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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

Game 59
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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.