Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate.

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Storytelling Digital Channel Profile 295

Allegiance Group

MAY 1, 2024

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. Be Realistic When it Comes to Goal-Setting Setting clear and realistic fundraising goals can also give nonprofits a strong predictor of upcoming campaigns. But fret not – this is where our guide comes in.

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Campaign Guide Fundraising Storytelling 52

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

TechImpact

MARCH 25, 2014

Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? You’re not alone. Landing pages that lead to donations.

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Stats Analytics Track Google 252

TechImpact

JULY 16, 2014

Image courtesy of Fundraiser Help. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates?

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Donor Effective Fundraising Blackbaud 237

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Are you using video and/or compelling images to tell relevant stories? . If you do, you can actually hurt your fundraising potential. . You can read part one here.

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Strategy Online Fundraising Plugin 142

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. 3 strategies to foster successful fundraising campaigns. To succeed in this new era of fundraising, here are three strategies to execute: 1.

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Fundraising Statistics Paypal Retention 69

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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Guide Fundraising Mail Metrics 52

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. leads) it’s bringing in. Thankfully, Google Analytics makes it easy.

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Analytics Google Fundraising Track 52

Achieve

AUGUST 6, 2021

your fundraising participants highly engaged in the fundraising process. Try these peer-to-peer fundraising tips and you’ll be well on your way to meeting your fundraising goal. Try these peer-to-peer fundraising tips and you’ll be well on your way to meeting your fundraising goal.

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Badge Fundraising Social Media Raise 100

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

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Practice Strategy Guide Fundraising 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on optimizing donation channels for mobile. Collaboration with experienced digital fundraisers is invaluable to learn what resonates.

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Lesson Fundraising Digital Test 59

Kindful

APRIL 26, 2021

So how can you make sure you are not only picking the right photos, but also using them in your fundraising communications in the best way to maximize their impact? Create an “image list” for every event. After you create your list, assign a staff member or volunteer or hire a photographer to capture those images. T = Tie-in.

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Photo Video Communication Fundraising 65

The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Fundraisers have other metrics available. Supporters took advantage of the second chance.

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Test email Spam United States 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. What’s a fundraiser to do when you feel like you’re all out of ideas? I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels.

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Donor Social Media Websites Content 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Source: AI for Lawyers (Click image for larger version). Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies?

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Voice Activities Active Activism 72

DNL OmniMedia

JANUARY 17, 2024

Silent auctions are excellent fundraising opportunities due to their flexible format and inviting atmosphere. However, depending on the format you choose, they can come with more planning than other fundraising events. For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees.

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Game Marketing Change Tips 52

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

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Org Raise Tools Help 82

M+R

OCTOBER 10, 2023

The control was statistically significant +78% click rate and quiz form submission rate, and also had a statistically significant number of new contacts over the test. When she’s not planning fundraising campaigns, you can find her drinking iced coffee at the beach. Don’t worry — we’ve got you covered!

Test 52

Test New York City Statistics New York 52

Whole Whale

APRIL 14, 2022

The summer brings with it the opportunity to take advantage of the great weather and use the great outdoors for great fundraising. We’ve put together over 30 fun nonprofit fundraising ideas for you to spring into this season. Canva is a great tool for designing images. Online Fundraising Essentials. Polish for a Purpose.

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Ideas Fundraising Movie National 98

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

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Campaign Effective Fundraising Nonprofit 98

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. The livelihood of any nonprofit usually rests on receiving donations from individual and corporate giving, legacy planning, and fundraising events. Types of Online Fundraising Events. What is Digital Marketing?

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Digital Marketing Online Fundraising 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

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email Rate ROI Social Media 52

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. 10) to major gifts (e.g.,

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Donation Practice Fundraising Gift 52

Qgiv

OCTOBER 27, 2021

How do you make the most of your new online fundraising platform? Once you’ve got the technology you need, it’s time to optimize your online fundraising for your nonprofit. That’s why it’s important to have an online fundraising platform that’s customizable and offers tools you need to get more of your supporters giving.

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Platform Online Fundraising Gift 52

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

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Software Free Tools Adobe 89

sgEngage

NOVEMBER 17, 2022

Host fundraisers that parents and kids can participate in together. Host fundraisers that parents and kids can participate in together. Organized fundraisers are a great way to engage parents and bring in donations. You can find tons of family-friendly fundraiser ideas online, including these fun, easy ones: Movie nights.

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Support Tips Movie Education 64

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Make the image size and text compatible with each other.

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email Marketing Spam Rate 84

Nonprofits Source

MARCH 27, 2023

Accessibility and user-friendliness should be priorities for the best possible experience for all visitors, but also to increase your site’s SEO value , and ultimately, your organization’s reach for fundraising events like your golf tournament. Reduce load speeds. Ensure your site is mobile-friendly. Leverage your social media presence.

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Charity Marketing Online Tips 78

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. Which strategies were most effective at attracting first-time donors?

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Fund Donor Strategy Search 52

Neon CRM

AUGUST 11, 2023

It’s one of the most high-profile fundraising days of the year. It’s easy to focus on fundraising success and forget about donor retention. But here’s the thing: Your GivingTuesday fundraising success is only part of the equation. Recurring donations are a powerful fundraising tool for two reasons. And why not?

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Retention Donor Gift Template 98

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way.

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Donation Tips Rate Mobile 67

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Images and text should be distinguishable from their backgrounds.

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Websites Nonprofit Audience Mobile 115

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. An empty fundraising thermometer inspires no one! GivingTuesday is such a day to surprise your donors.

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Gift Celebrate Goal Donor 106

Nonprofit Tech for Good

FEBRUARY 8, 2012

The IRS is still trying to wrap it’s head around that one… a book tour fundraiser. 3) “Donate Now” Fundraising. Add charity ratings graphics to your “Donate Now” landing page, if applicable. Launch a Twitter fundraising campaign, if applicable. Create a YouTube Channel/Google Account.

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Social Media Social Media Tech 265