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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 2) Give social media shoutouts.

Impact 341
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Nonprofit Marketing: using the right channels of communication

DonorDock

From social media to email campaigns, learn how to choose the right channels to effectively reach your donor base. Gain valuable insights with donor personas and boost your donor engagement today!"

Channel 52
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How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty

NonProfit PRO

It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. Email is quick, easy and cheap. Multichannel marketing is all about choice.

Marketing 236