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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Some radio stations cannot demand listeners to do something such as ask for donations or recruit volunteers – rather the “call to action” has to be softer such as “visit our website to learn more”. . Once you map this all out, write the PSA out in script fashion word for word. Step 3: Produce the PSA.

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What You Need to Know for Successful Year-End Fundraising

The Storytelling Non-profit

One that draws donors into the campaign, engages them with an issue, and shows them how making a donation can make a difference. In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. .

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved. Once it’s built, it’s done!

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5 Creative Ideas & Tips for Nonprofit Email Campaigns

Nonprofits Source

Email is a major communication channel for many nonprofits. It may seem funny, but people often forget to make charitable donations. It’s a channel that functions as part of your larger digital strategy. You may add a pop-up prompt to donate to your homepage or create a landing page specific to the campaign.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. However, this would be like starting a road trip without a map.

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Get Results When You Put Yourself in Your Donors’ Shoes

Connection Cafe

hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping. Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Second step: Create personas to map.

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