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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. Amazon revolutionized the easy checkout process.

Lesson 292
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. Tammi Marcoullier, Lead Strategist at the GSA’s Center for Excellence in Digital Government Engagement & Outreach. By Sacha Evans. Government.

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Digital Storytelling Challenge Community Choice Voting Opens May 4

Tech Soup

Digital storytellers! But what good is a digital story if it’s not shared? You spent time and talent on creating your video or picture slide show, now we invite you to show it off! The video with the most votes wins a $400 Best Buy gift certificate while the most popular slide show takes home a slick new Lytro camera.

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Digital Storytelling Challenge Community Choice Voting Now Open!

Tech Soup

Digital storytellers! But what good is a digital story if it's not shared? You spent time and talent on creating your video or picture slide show, now we invite you to show it off! The video with the most votes wins a $400 Best Buy gift certificate while the most popular slide show takes home a slick new Lytro camera.

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Tools to Tell Your Digital Story Available Through TechSoup

Tech Soup

The TechSoup Digital Storytelling Challenge is back and there are some great prizes in store for organizations with the most creative, compelling, and entertaining stories. However, before we can talk about prizes or even sending submissions, we need to cover how to create those digital stories. So pick your tools and get started!

Digital 55
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4 Steps to Breaking Down Complicated Content

Media Cause

If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. If not, ensure alignment across all channels so they don’t feel like it’s a bait-and-switch situation. . So we created a carousel of images that broke down story slide by slide. Construct your ideal user journey.

Content 105
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10 Top Virtual Events from the Tech Industry

AccelEvents

Qualtrics WorkDifferent Digital Event Series. Key Takeaway: While Qualtrics had been hosting weekly virtual event strategy webinars, this shift to a digital event series showed the industry how it should be done. They kept their brand followers engaged with a unique and powerful digital event. . Cisco Live Two-Day Virtual Event.