Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2013

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. And get this, it exports to the exact size for a Facebook Brand Page wall post! Here’s some how-to steps. What’s in your visual content tool box?

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. Source: Uploaded by user via Beth on Pinterest.

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Metrics Audience Content Facebook 122

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Social media is evolving at an incredible pace. On Twitter, it is retweets.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

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Content Measure Organization Strategy 101

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Neon CRM

JULY 27, 2023

Achievable: Personalized email and increased social media content will drive engagement. She also regularly interacts with the organization on social media, sharing, commenting on and liking content. These donor personas are also important for determining what type of channels you’ll use to connect with different groups of supporters.

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Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. There are landing pages, digital ads, social media posts, blog and video content, and email campaigns — and a gift or prospect can come to you from any of them. But “online” isn’t just one place.

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

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Metrics Facebook Question Benchmark 64

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Use a multichannel strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

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Facebook Network Metrics Nonprofit 101

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. In the book, Beth and Katie identify a number of themes. So, we dug deeper. Get your copy!

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Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. What are people saying to you on social media channels?

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Metrics Social Media Media Social 77

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features.

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Social Media Media Guide Social 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

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Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

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Track Mobile Media Fundraising 185

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. Engaging supporters across many channels. Contact Us!

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Digital Marketing Channel Nonprofit 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Optimize your donation form.

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DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. The better the content, the more interaction it will receive. Producing irrelevant content.

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Marketing Social Media Nonprofit Integration 52

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . Use social media for quick updates and fun content. Create connections between your site and social profiles. Just like.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2011

the Humane Society of United States reached 1 million fans on its Facebook Page. Facebook alone doesn’t do get an engaged crowd that takes action. Like all rock star nonprofit social media mavens, Carie Lewis is a curator of social media metrics. She and her team build their integrated strategy around results metrics.

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Facebook United States Measure Metrics 114

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

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Exercise Social Media Offline Content 55

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

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Content Social Media Analysis Issue 41

Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. From media channels to targeting tactics, there are likely to be many pivot points within the campaign. What is Paid Media and Paid Media ROI?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

DNL OmniMedia

FEBRUARY 16, 2022

This digital marketing content directly impacts the success of your online fundraising strategies. Analyze key metrics in your database. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. Email marketing.

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Digital Strategy Create Phase 98

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

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Storytelling Digital Marketing Guide 98

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . This could become predictable and even boring for your followers, who are looking for exciting and fresh content to engage with. . Whether you’re hoping to better. engage with donors online.

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Digital Communication Tips Virtual 105

Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. Chatbot is also very prevalent on Facebook Messenger. A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link.

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DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Write content and secure photos for website pages. 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable.

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Social Media Social Media Tech 266