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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. .

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Getting started with AI-driven fundraising: crash course

Candid

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. This makes it a valuable tool in all kinds of contexts, from day-to-day fundraising to the quiet phases of capital campaigns to ongoing donor engagement programs. . How Nonprofits Don’t Use AI. AI for Nonprofits in Action.

Course 130
professionals

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Salesforce Summer ’22 Release: What You Need to Know

Cloud 4 Good

Salesforce announced a legal name change from Salesforce.com to Salesforce, Inc. With Workflow Rules and Process Builder going through a phased retirement, there are a number of new updates to Flow Builder. Please note that with any new enhancement, it’s best practice to test the new features in a sandbox environment first.?Each

Module 97
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Allegiance Group makes achieving direct mail success simple. This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Let’s get started! Contact Us!

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

The nonprofit fundraising calendar tends to go through phases of ups and downs. Use A/B testing to determine which images are most effective for engaging visitors. A/B testing involves creating two different versions of a webpage and assessing which drives more engagement and conversions. Intuitive user experience.

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Audio Social Media Platforms for Nonprofits

Media Cause

In the social media world, platforms are always changing. Just recently, the most popular social media websites — Clubhouse, Facebook (FB), and Twitter — have added a few updates that will change the way you can use their platforms. These updates include: Clubhouse. Account Strategist .

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Below, they’ll dive into: What really matters to plan a successful virtual event. Ways to measure your efficiency and success within each . How to Measure Success. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. Spend Time in Pre-Production.

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