Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

ASU Lodestar Center

DECEMBER 9, 2015

By utilizing four key strategies of involving diverse stakeholders, creating a backbone infrastructure, developing shared terminology and measurement indicators, and promoting collective action, organizations can find success in effective networking and produce meaningful social change.

Network 49

Network Organization Change Social 49

NTEN

JANUARY 10, 2011

Online networks have transferred the tools of organizing and programmatic leadership from organizations and placed them into the hands of the citizen/member. Meanwhile, organizations typically approach social networks as a staff-driven, top-down push towards higher numbers of fans, friends, and followers.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Saleforce Nonprofit

MARCH 14, 2022

They are drawn to activism for personal reasons, and they know their futures rely on social justice. So we must believe in their ability to change the world. You’ll reach them on social media platforms or in their text messages. Show them how their dollars can have specific and measurable impact.

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sgEngage

OCTOBER 18, 2023

How this can show up is in statements like, “foundation staff are out-of-touch, power-hungry people who care more about their salaries than really making change” or “nonprofit staff are those who couldn’t hack it in ‘real jobs’, and they are randomly piecing together programs without any real expertise.”

Grant 86

Grant Foundation Philanthropy Application 86

Care2

APRIL 21, 2010

Admit it – you don’t like when things that you are quite comfortable with suddenly change. As social networks try and become profitable they are experimenting with new ad models and trying to drive more traffic to increase ad revenue. Are these changes good for nonprofits bottom line too? The jury is out.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? or not work ??? This thinking approach keeps us from fondling the hammer.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

Ivan Booth has an excellent post about outcomes for Social Networks - it's organizing, not mobilizing. But if you need an active, educated and effective movement, organizing through social webs has the potential to create much more lasting change.

Social Network 50

Social Network Mobile Network Organization 50

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2008

I agree that it means organizations need to think strategically about how they use social media, but I'm not sure I agree with social networks are becoming "old" technology in a hurry. ( First, it's okay to just say no to social networking , particularly if there are more pressing organizational needs.

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Social Network Challenge Network Report 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization, how maintain a socnet presence without it being a huge black hole? In instituted many changes, one was a change in my habit.

Social Network 50

Social Network Network Tips Myspace 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

TechImpact

JUNE 24, 2014

Where it was as simple as pressing publish, and you were guaranteed to reach over 100 people, Facebook has since changed their algorithm , making achieving a high reach increasingly difficult. One for each of the identifiers you adhered to your posts in the previous two steps. Theme,” and “Category.”. Create a pivot table.

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Care2

JUNE 13, 2013

It’s no secret that social media has experienced incredible growth over the last couple of years. 67% of online adults use social networks, according to Pew Research Center’s Internet and American Life Project. In addition, almost all nonprofits have a social media presence. Social Networking Trends Web 2.0'

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? More difficult to measure is the transformation of how people think about, talk about and participate in the giving season. What is the change that will result? What is the definition of success?

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National Giving Afghanistan Iraq 120

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Who maintains your social media campaigns? YouTube: youtube.com/womenforwomenintl. Blog: wfwnotesfromthefield.wordpress.com. Are they paid, full-time, part-time?

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Social Media International Interview Examples 211

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

Social Network 50

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

” He started off with the story of Chelsea Welch and Alois Bell to illustrate how civic life has changed in the last 5 years. 3: Social Networking. He said that photo sharing is really social grooming. He went through some recent trends with social networking use. 2: Mobile Usage. #3:

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Social Media Digital Mobile Trend 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

And, those who wanted to make money would head to Wall Street. That’s changed. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes. They want to combine both.

Skills 96

Skills Reflection Management Aggregator 96

Care2

DECEMBER 28, 2010

Mark Rovner, Sea Change Strategies. Nonprofits need to take a serious look at measurement and ROI to make sure they are getting the most value out of their time investment in social media. Organizations must test appeals to determine which messaging works best. Fundraising is all about channel integration.

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Game Strategy Change Advocacy 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Metrics Facebook Data Measure 96

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. Social Networking Trends Web 2.0'

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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Benchmark Social Media Global Project 103

AFP Blog

SEPTEMBER 10, 2012

What’s the Best Way to Measure Influence? Online Fundraising, Advocacy, and Social Media - : As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. DIY NotKlout! Fair enough.

Social Media 24

Social Media Influence Measure Advocacy 24

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

Social media is not free, there is a true cost of operation because of the time spent managing it. If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. Flow = how quickly you tell it.

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Data Measure Analytics NPO 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

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Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses. " and a must-read. I've noticed this myself.

Technorati 50

Technorati Change Blogger Austin 50

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. Network and create an outreach strategy.

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Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

There were some fantastics reflections and comments in the post, " Social Change Behind the Firewall " and you all are so smart that I wanted to summarize the thread and share it with folks who many not have trolled through all the comments. Slide from David Wilcox.

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Change YouTube Social Media Myspace 69

Care2

MAY 13, 2014

For example, who sees and responds to your message is not based on some proprietary social network''s secret algorithms and you are not forced to pay a premium to target segments. This means nonprofits need to spend more time and resources changing things up. Online Advocacy Online Fundraising Social Networking Trends'

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email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2013

I facilitated two programs for grantees of the Packard Foundation based on my book, Measuring the Networked Nonprofit and designed and currently facilitating a peer learning exchange for the Knight Foundation for its community foundation partners that are hosting Giving Days. 2014 will be the year of learning for me.

Tunisia 124

Tunisia Facilitation New Zealand Technique 124

Care2

APRIL 26, 2011

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. While both networks have changed the way organizations do outreach and marketing, which social network is more valuable in generating click-throughs and increasing your website traffic?

Generation 78

Generation Twitter Facebook Websites 78

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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ROI Social Media Media Social 103

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 254

Social Media Interview Examples Media 254