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Social Media in the Board Room

Beth's Blog: How Nonprofits Can Use Social Media

A few months ago, I wrote about a report from Charlene Li that discovered that deep engagement with social media correlates with financial performance. In order to scale, nonprofits will need to develop a social media policy as well as operational guidelines. Tags: change management. Photo by Beth.

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Tech Across Your Org: Social Media Collaboration Across the NYC Elder Abuse Center

NTEN

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. In order to accomplish the goals of social media strategy, Deputy Director Risa Breckman knew that 1.)

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What lies beneath social media stress, fear, and barriers to adoption in nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

was going mainstream in nonprofit workplaces, along with the need to develop technology plans. Similar adoption issues and themes surfaced as I identified in my recent post on social media policy. But would some of the same fears surface about social media? What lies beneath the use of these social media tools?

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Nonprofits That Adopt Social Media Share One Characteristic: Vertigo Tolerance

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Sifter Last week, I had a fantastic conversation with the folks at EDF Innovation Exchange about transparency and social media adoption. The leaders of the nonprofits that can embrace social media can tolerate vertigo. Tags: change management working wikily.

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Essential Strategies for Your Foundation’s Next Website Redesign

Forum One

For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. Establish new digital governance and implement change management. Change management is quite simply a proactive approach to managing change in an organization’s processes, goals, or technologies.

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Parlez Vous Twitter? Evangelizing Social Media In Your Nonprofit Organization and Paving the Way for Adoption

Beth's Blog: How Nonprofits Can Use Social Media

" He talking about building shared language and understanding in order to successfully introduce a change (adoption of social media principles and tools) in an organization. The advice is don't speak social media geek, speak in simple English, be a bridge, establish trust, and become the understanding guru.

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Ctrl+Alt+Delete: Rebooting Your Digital Community Building

NTEN

Staff have to see the impact of their voice being added to the conversation. If this seems like an uphill battle, it probably means leadership needs some education about the platforms and more importantly needs to be shown the benefits (through metrics) behind the power of social media efforts. So where to begin? and on and on.

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