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4 Key Benefits of Employer Matching Gifts for Nonprofits

sgEngage

For the employees, they get to support the causes they care about while knowing their donation is making double the impact. Employer or corporate matching gift programs are a popular form of corporate philanthropy in which a company matches donations made by employees to eligible nonprofit causes. bringing the total to $4,000!

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Commit to responding to questions personally.

Strategy 142
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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good. Here are seven of the most surprising ways to sell your cause. Katya Andresen.

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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Ask yourself, “What resources do I need to provide to help my supporters engage with my cause?” Keeping your supporters top of mind will help you create a website that gets real results. . Serious and professional? Focus on your donation page. .

Design 77
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Making the Web Accessible: Color Choices

Media Cause

Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. You can also help quickly remedy broader website accessibility issues using tools that render changes on demand across your site according to a user’s personal needs.

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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

When available, share donation minimums and maximums, qualifying nonprofits and employees, match ratios, submission deadlines, and more. And it all takes place while donors are already engaging with your cause! You’ll want to keep your timing in mind here, too. Follow up on unclaimed matches post-transaction. But they might not!

Gift 52
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio.

Profit 86