Nonprofit Tech for Good

FEBRUARY 17, 2022

You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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Tips Fundraising Management Cancer 333

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Mail Law Donation 343

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). Therefore, find out which businesses have the capacity to contribute and present the auction as an opportunity to support a great cause and reach a new customer base. Urge your contacts to register as bidders for the auction but understand that this is not the only call to action you should include.

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Virtual Personal Tips Online 253

3rd Sector Labs

JUNE 30, 2014

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Data degrades. But your organization only knows data.

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Attention Data Donor Retention 157

Qgiv

APRIL 15, 2021

Donor data can help nonprofits make better fundraising decisions. But the data you collect shouldn’t come from donors’ gifts alone. With their participation comes a wealth of valuable event data. Read on to learn how to start making the most of your event data. What is event data and how is it managed?

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Data Management Analysis Comparison 52

Nonprofit Tech for Good

NOVEMBER 8, 2018

These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits.

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South America Global North America Trend 251

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Capture crucial donor and sponsor data. Easily promote your event to a wide audience.

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Websites Benefit Sponsor Fundraising 216

Achieve

JUNE 17, 2024

This is your moment to convey to donors why your cause matters and why they should support it. For example, a younger audience may prefer to be contacted via text message. As you launch your campaign, you’ll collect and analyze data , refine your processes, invest in fundraising tools, and watch your fundraising approach evolve.

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Donation Fundraising Tips Channel 52

Allegiance Group

JUNE 13, 2024

Contact Us! These goals should be broader, such as increasing awareness of your cause. Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data. Google Ads ), and understanding tracked data.

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Marketing Analysis Nonprofit Audience 52

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Mobile Digital Fundraising Advocacy 130

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Neon CRM

JUNE 8, 2023

How can you grow your nonprofit email list in a sustainable way that keeps fake contacts out and keeps supporters subscribed and engaged? What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences.

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email Newsletter Contact Nonprofit 59

Allegiance Group

MAY 20, 2024

They were leaning into data-driven insights and proven strategies for success. Some donors gave less or not at all, while others continued to support their favorite causes, even giving more than they did during COVID-19. Nonprofits say: “Responding more to direct mail and email.” “It Contact us today.

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Trend Donor Guide Fundraising 52

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Scrub your data so it’s extra squeaky clean for your campaign!

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Fundraising Donor Celebrate Chicago 107

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Compare that to 36% that said social media and 19% that said print.

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Practice Online Fundraising Nonprofit 341

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 100

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Typically, this involves educating them about your cause or issue and highlighting the work you do.

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Fund Donor Strategy Search 52

Neon CRM

MAY 16, 2024

Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Donors are motivated by helping other people.

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Donor Chicago Gift Children 95

Neon CRM

MAY 12, 2023

Your membership software can help you ensure accuracy, but in case of faulty data or human error, always check that members receive the correct greeting. Your membership management software should have some marketing and communications tools—like mail merge—that will help you keep communications personal but accurate.

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Template Free Guide Application 98

Bloomerang

JUNE 7, 2022

If you’re using direct mail, include a website URL at the bottom of your letter that takes them to your donation page and a pre-addressed return envelope to allow donors to send in a check or cash if they’d prefer to give that way. . Here are six things you can do to reach your donors and encourage them to support your cause: .

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Strategy Tips Mail Database 92

Cloud 4 Good

MARCH 2, 2022

This service is designed to pull Salesforce and non-Salesforce data into an off-platform database and execute load-intensive queries for our nonprofit and higher education clients. The two most common forms of direct marketing are direct mail and telemarketing. I am excited to announce our newest line of business: Campaign Services.

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Service Campaign Facilitation Database 89

Top Nonprofits

APRIL 20, 2022

Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. It’s much more difficult to advocate for a cause that takes several hours—or even several minutes—to explain. If you’re a new organization without many resources or contacts, you may have more luck working first at the local level.

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Advocacy Campaign Tips Storytelling 130

Connection Cafe

FEBRUARY 19, 2020

Here are five ways I believe having the right technology and good data – no matter what platforms or software you use – makes our work lives less stressful, more productive, and happier at MaineCF. First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle.

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Data Technology Community eBook 37

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. Donor management systems offer communication solutions and help track and monitor donor data.

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Software Tools Management Registration 52

Cloud 4 Good

DECEMBER 7, 2021

Furthermore, while NXT Insight Designer has matured, it will not be a full replacement for CT clients because it is limited to NXT data only. . The other solution Blackbaud is offering to its clients is to export all data (via nightly backups or Database View Export) and report on the raw data outside of the database.

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Blackbaud Report Chart Analytics 94

Bloomerang

FEBRUARY 28, 2023

There are a few reasons why your nonprofit may receive memorial gifts: The person who died supported your organization during their life and had a meaningful personal connection to your cause. Once you’ve made contact with a family member or close friend, ask who the main point of contact or representative from the family will be.

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Donation Management Tips Gift 109

Candid

NOVEMBER 30, 2022

So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. It’s easier and more efficient because these people already know you and care about your cause.

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Tips Giving Fundraising Profile 114

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Contact them here! Segment your audience. Your bottom line will thank you!

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Gift Consultant Audience email 207

The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Guide Donor Fundraising Social Media 52

Tech Soup

FEBRUARY 5, 2013

We're in the era of "big data." If you have the right data and you know how to use it, your organization can be unstoppable. There are almost an infinite number of ways that data can be used. What do you get when you combine your donor performance data with social engagement data? Powerhouse donors!

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Data Social Colorado Mail 62

Allegiance Group

JUNE 7, 2023

These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause.

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Donation Practice Fundraising Gift 52

sgEngage

NOVEMBER 15, 2022

In the recent report from the Blackbaud Institute, Philanthropy Through Recession: How Savvy Organizations Weather Uncertain Times , the data shows that the sector has remained relatively strong throughout. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach.

Build 71

Build Strategy Blackbaud Philanthropy 71

Neon CRM

OCTOBER 31, 2023

How to Use Donor Data to Hone Your Messaging If you use a donor management system like Neon CRM, you can use the tools in your account to segment your audience and send them even more relevant messaging. Head over here to learn more about how to manage your data so you can use it in the future.

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Donor Strategy Nonprofit Phone 98

Achieve

OCTOBER 29, 2017

Finalize your direct mail and send it (and your data) to the print/mail house. you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). Now it’s time to get your appeal to your print/mail house so it can get out the door! October. , Plan individual outreach.

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Campaign Mail Script Test 52

Bloomerang

JUNE 9, 2022

You can expand your portfolio by conducting prospect research to determine who else in your donor database or broader community has a high propensity and capacity to donate to your cause. Those who share a belief in and passion for your cause are emotionally driven to provide greater impact for your organization.

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Donor Gift Database Relationship 107

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Highlight the ongoing need and impact to make the ask relevant.

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Support Donor Community Retention 52