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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Below, we’ve highlighted five creative angles to consider for your next fundraising campaign, complete with five nonprofit examples to show how these ideas can be brought to life. . Livestrong has applied this approach to their Solution Grants Program, which focuses on funding solutions that solve everyday cancer problems.

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The American Cancer Society Wants Your Birthday!

Beth's Blog: How Nonprofits Can Use Social Media

Now we have the American Cancer Society scaling the concept of the birthday fundraiser. It's birthday fundraising on steroids with the creation of their birthday fundraising platform and accompanying social media presence. They are encouraging people to declare their birthday to cancer (and adopt a healthy lifestyle).

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5 Tips for Planning A Fundraising Campaign Around a Holiday

sgEngage

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. For example, a nonprofit raising funds to build houses around Christmas might host a contest to see who can build the best gingerbread house.

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Father’s Day Fundraising: 9 Ideas That Will Get People Donating

Whole Whale

For example, if you’re raising money for cancer research, tell stories about how cancer has affected fathers in your community. Use hashtags, post photos, and hold contests to get people engaged with your campaign. For example, you could offer a free t-shirt for donations of $50 or more. Use social media.

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New Year, New Format for In-Person Peer-to-Peer Events (With Examples!)

Connection Cafe

If your organizations is still working to develop and transparently communicate solid plans for this spring’s event offerings, these examples should give you some inspiration. They made it fun by challenging participants to a car decorating contest! Pan-Mass Challenge and Winter Cycle, benefiting the Dana Farber Cancer Institute.

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What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

Rather than donating the money to nonprofits through a traditional corporate responsibility grant program, Pepsi will jump on the online contest bandwagon. Pepsi will have contests every month for 10 months beginning Jan. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters.

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Selfies for Good?

Beth's Blog: How Nonprofits Can Use Social Media

Using photos for online organizing is not limited to the US, it is global. Here is a recent example from Global Voices Online reporting on how activists in the Philippines used selfies to protest train fare hikes. Johnson & Johnson sponsored a contest where they donated $1 for each selfie photo donated through Donate a Photo.

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