Nonprofit Tech for Good

JULY 9, 2023

They look like this: You can also use UTMs to gather information about the campaign and content. However, you can sort these reports by source, medium, campaign or content using the dropdown: Setting up conversions in Google Analytics 4 Once users arrive on your nonprofit’s website, the next step is to track how they interact with the site.

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Track Conversation Analytics Google 255

Nonprofit Tech for Good

FEBRUARY 17, 2022

How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. That is a GREAT start. However, to achieve your goal, what else do you need? an identified need in the community you serve.

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Tips Fundraising Management Cancer 342

Eric Jacobsen Blog

JANUARY 26, 2024

Too often company leaders view middle managers in a negative light as expendable employees who can slow down productivity and overall strategy,” explain the book’s authors and McKinsey partners Bill Schaninger , Bryan Hancock , and Emily Field. Build their organization’s knowledge and realign it with shifts from digital disruption.

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Management Develop Authoring Leadership 78

Eric Jacobsen Blog

DECEMBER 5, 2023

In addition, the book is fast paced and highly readable, with a bold design including captivating graphics, end-of-chapter Q&A’s, and bite-size content presentation for easy reading and comprehension. Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book.

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Leadership Kansas Authoring Chapter 87

Eric Jacobsen Blog

MARCH 11, 2024

Presentation Ready is divided into three sections: Building your case – the foundation of your persuasive arguments and content. Presentation Ready is divided into three sections: Building your case – the foundation of your persuasive arguments and content. This book is formulated for the busy professional,” explains Sjodin.

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Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. It’s a strategy that works well in business, and it can do the same for nonprofits. Franklin D.

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Fundraising Nonprofit Ideas Virtual 352

Nonprofit Tech for Good

APRIL 12, 2019

She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. What creates more awareness and connects you to people who share your mission is expert content. By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy.

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St. Louis Headline Search Google 253

Eric Jacobsen Blog

DECEMBER 1, 2014

that produced dozens of stories about what local small businesses on Main Street’s across America do that can inspire big businesses on Wall Street – or Madison Avenue megabrands, or enterprise of any size -- in today’s economy. What surprises about small business did you learn during your road trips?

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Business North Dakota North Carolina Omaha 55

Saleforce Nonprofit

MAY 19, 2021

Corporate Social Integration – Looking Beyond the ‘Responsibility’ of a Business. Terri Givens is an author, CEO, and Founder of Brighter Higher Ed. Terri is best known for working with leaders to help grow teams and businesses by encouraging empathy and understanding in everything we do.

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Collaboration Effective Australia Global 122

Nonprofit Tech for Good

FEBRUARY 5, 2021

In a year when suddenly everyone had to work from home, businesses and organizations required an up-to-date website to stay relevant. The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use.

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Technique Design Websites Brain 325

Pamela Grow

MARCH 6, 2024

The author of Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , not to mention a founder of MarketingProfs , Ann knows engaging writing.

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Resource Newsletter Case Study Nonprofit 98

Eric Jacobsen Blog

APRIL 18, 2016

"There has never been a better time to be an author," says Fauzia Burke , "because for the first time authors have direct access to their readers. Because of this new dynamic and opportunity for authors, Burke, founder and president of FSB Associates , wrote her new book, Online Marketing for Busy Authors: A Step-by-Step Guide.

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Authoring Marketing Business Online 40

Byte Technology

OCTOBER 8, 2019

What does all this mean for your business? Below we provide an overview of Section 508 Title III requirements, as well as how you can take action to better serve disabled consumers and protect your business. But the law’s authors never saw the internet coming. Dunkin Donuts. Domino’s Pizza. CVS Pharmacy. Winn Dixie.

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Accessibility Websites Web Site 160

Eric Jacobsen Blog

AUGUST 24, 2022

“Leadership is about tough choices, and making tough choices shows leadership,” explains Eric Pliner , author of the new book, Difficult Decisions. Difficult Decisions is ideal for executives, managers, and business leaders to examine their own intuition and navigate the most conflicted choices they make. Consider your stakeholder set.

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Integration Leadership Roles Reflection 76

Eric Jacobsen Blog

OCTOBER 13, 2014

that produced dozens of stories about what local small businesses on Main Street’s across America do that can inspire big businesses on Wall Street – or Madison Avenue megabrands, or enterprise of any size -- in today’s economy. What surprises about small business did you learn during your road trips?

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Lesson Business Learning North Dakota 59

Saleforce Nonprofit

SEPTEMBER 16, 2021

Say Hello to Salesforce+ — The Netflix of Biz Content. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content! It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. Learn more about Salesforce+.

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San Diego Philanthropy Education Global 133

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Sign up for an Instagram Business Account , or change your existing account over to a Business Account. . For most of these users, it’s Instagram Stories. . Here are 6 ways. .

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Money Raise Donation Ideas 279

Eric Jacobsen Blog

JULY 2, 2014

that produced dozens of stories about what local small businesses on Main Street’s across America do that can inspire big businesses on Wall Street – or Madison Avenue megabrands, or enterprise of any size -- in today’s economy. What surprises about small business did you learn during your road trips?

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Lesson Business North Dakota North Carolina 62

Media Cause

APRIL 2, 2021

Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. Content Lenght and Structure. So, what does this term mean? A-T criteria. Optimizing for Local SEO.

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Trend Search Google Local 87

Eric Jacobsen Blog

JULY 17, 2023

Too often company leaders view middle managers in a negative light as expendable employees who can slow down productivity and overall strategy,” explain the book’s authors and McKinsey partners Bill Schaninger , Bryan Hancock , and Emily Field. Build their organization’s knowledge and realign it with shifts from digital disruption.

Management 52

Management Work Authoring Leadership 52

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. At Web Courseworks, we provide professional services to help associations like yours build their ideal learning business. That’s great! But, where do you begin? What does a learning consultant do?

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eLearning Consultant Guide Associations 69

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. By Julia Campbell . 2) Pinterest is about discovery.

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Storytelling Social Media Nonprofit YouTube 176

NonProfit Hub

SEPTEMBER 1, 2020

Most businesses think that users get their first impression of the company when they land on their homepage. Brand SERPs are the first touch-point between your business and search users. To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. .

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Management Nonprofit Review Wikipedia 85

Eric Jacobsen Blog

JANUARY 21, 2021

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. Most important, you'll learn how to build impeccable character, community, and content -- the Three Cs of evergreen companies.

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Exercise Companies Relationship Technique 65

Beneblog: Technology Meets Society

JULY 9, 2018

We can use the same ebook file to deliver the content ten different ways. This adaptability isn’t just for people with disabilities: personalized content helps everyone. That is not a particularly radical belief among librarians, but I hope to make you believe even more in the power of books. Love of the print book. We can do better!

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Accessibility eBook People Copyright 135

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. And their content will challenge you to do the same. THE AGITATOR / DONOR VOICE. BETH’S BLOG.

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Bookmarking Storytelling Nonprofit Social Media 98

NonProfit Hub

APRIL 29, 2021

When it comes to creating content, keep that same sense of sincerity. A selfie video from your office could offer people a peek behind the curtain at your organization, and can be a powerful tool for updates, announcements, or even day-in-the-life-of-a-staffer content. Make a social media content schedule and stick to it.

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Virtual Build Donor Script 88

AccelEvents

NOVEMBER 11, 2020

One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. David Meerman Scott and Michelle Manafy, co-authors of the new book Standout Virtual Events share newly emerging best practices in virtual events. To succeed in virtual events we need to reimagine what is possible.

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Virtual Audience Experiment Create 52

Eric Jacobsen Blog

FEBRUARY 16, 2021

Authors Jeff Kavanaugh’s and Rafee Tarafdar’s new book, The Live Enterprise , is all about how to create a continuously evolving and learning organization. In their book, the authors use eight themes to offer guidance on how to change perspective and view the enterprise as a living organization, enabled by technology.

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Model Lesson Business Authoring 52

Saleforce Nonprofit

SEPTEMBER 29, 2021

Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Our integrated learning map starts with content centered on beginner business users, and builds from there to advanced users, admins, and consultants. Road-Tested Tips for Designing a Learning Program. The Results (So Far).

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Badge Lesson Celebrate Philanthropy 134

Eric Jacobsen Blog

JUNE 21, 2023

In my blog posting today, Debbie answers the following questions: Question : In the newly released book, The Experience Mindset , author Tiffani Bova recommends that when companies are attempting to keep up with relentless demands of customers, that they don’t favor the customer experience (CX) over the employee experience.

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Experiment Leadership Impact Amazon 52

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Read part one and part two. .

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Content Marketing Strategy Fundraising 126

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media Metrics North Carolina Media 52

Eric Jacobsen Blog

JANUARY 17, 2015

"Today''s customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Most important, you''ll learn how to build impeccable character, community, and content -- the Three Cs of evergreen companies.

Business 40

Business Companies Exercise Leadership 40

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. If so, how?

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Strategy Online Fundraising Plugin 142

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social media has changed the way businesses market forever, but it can be harder than it looks. We cover everything from post frequency to timing to content so that you know exactly where to start. Social Media Marketing: A Wealth of Opportunity for your Business. Social Media Marketing: What, when and where should I post?

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Social Media Marketing Media Social 52

Saleforce Nonprofit

MARCH 31, 2021

Most of the illegal content reported to NCMEC’s CyberTipline was found by technology designed to detect previously identified child sexual exploitation materials (CSEM) in the form of photos and videos. In 2020, 65.4

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