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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one.

Raise 92
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15 Tips for a Strong End-of-Year Giving Campaign

Neon CRM

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. It’s their last chance to make tax-deductible donations. But where do you start?

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Survey Says.

Connection Cafe

You can easily prevent this from happening by having clear giving categories on your donation form to inform donors before they donate ($150 will purchase one vaccine, etc.). The 2012 report found that 77% of millennials surveyed have smartphones. Mobile is important, but don’t leave your website in the dust!

Survey 35
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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Finally, after hearing a lot of nuts and bolts from them about numerous programs and processes around which I couldn’t quite wrap my brain, I said “Tell me why I should give in one sentence.” Do this with a simple free survey or ask the question on your donation thank you landing page or in your thank you email.

Content 127
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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . These short films, which take viewers on a journey into the specifics of your work in 90 seconds or less, have many benefits.

Video 105
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What Issues Do Millennials Care About?

Achieve

However, answering this question is always tricky as survey data is inconsistent. In all of our studies, we see millennials participate in activism and give donations to an average of 3-5 organizations representing diverse issues each year. The brain is an economic model that is always trying to gain the largest return on investment.

Issue 52
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Wow Your Donors With These Donation Page Best Practices (with Examples!)

Neon CRM

Let’s get the bad news out of the way: In 2021, the average donation page saw a 17% conversion rate. That means that, for every 100 people who land on your nonprofit’s donation page, 83 people will leave without making a gift. Is Following Donation Page Best Practices Really That Important? Let’s take a look at how to do it.