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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Last but not least: test and learn from it.

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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

This setup is called gated content and the pop-up asking for the reader’s contact info is called the lead-capture form. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Test conditional copy or imagery for this group, content that speaks to the fact they are not supporters yet.

Digital 93
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. You can learn more about content tagging and taxonomy in this blog. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. Analyze Performance.

Analytics 169
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Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

You’ll be able to make an informed decision with peace of mind. WP Engine’s one-click staging for testing plugins or new features. Multiple Staging Sites – you can make a copy of your WordPress website to test new plugins before adding them to a live site. 1) WP Engine :: wpengine.com. 3) Kinesta :: kinsta.com.

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Eight steps to get started with fiscal sponsorship

Candid

Professional fiscal sponsors handle your project’s back-office administration, so you have freedom to focus on your program development and test your ideas. So, keep the IRS’s requirements in mind as you develop your project. . The post Eight steps to get started with fiscal sponsorship appeared first on Candid Blog.

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Check Out the New & Improved NTEN Member Directory (Thanks, User Testing!)

NTEN

That left us with only one more step before launch, the User Testing Phase, but this quickly showed us we still had some work to do. Going into user testing, I wasn’t quite sure what to expect. After the first day of user tests, my expectations were already shot out of the water. Incidentally, this is the launch.

Test 59
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Paid Media Reporting Series, Part 1: How to Build + Use Paid Ad Naming Conventions

Media Cause

This is the first blog in a series about creating Paid Media Reporting Dashboards. What types of things do you test, and how can you quickly differentiate testing attributes? Here are a few things to keep in mind: It’s important to fill in every cell. Now you have 10-15 individual cells containing info about each ad.

Report 52