article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind. What do you want to get out of your year-end campaign?

Practice 244
article thumbnail

Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth's Blog: How Nonprofits Can Use Social Media

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). However, when it comes to analyzing the impact of their videos, 76% of the respondents either don’t know how it’s measured or they only track it anecdotally.

Benchmark 120
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

article thumbnail

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103
article thumbnail

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

article thumbnail

Why A Women’s Philanthropy Strategy Is Important For Your Annual Fundraising Plan

Bloomerang

With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success. This is not only an issue of thinking differently and more inclusively, but thinking of the bottom line.

article thumbnail

Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics. Ready to take the next step with your advocacy program?

Advocacy 222