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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Begin with the End in Mind: What’s Your Desired Outcome? The very best advice I can give you on storytelling is to always start with the end in mind.

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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

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How to plan an effective request for proposal (RFP)

Nimble AMS

Go to your board with a realistic technology budget in mind and explain why it’s necessary. While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number. Learn more.

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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6

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19 Way To Leverage Your Events for Generating Leads

AccelEvents

Getting leads from your event is not that difficult, you just have to keep that goal top of mind. . Keep lead generation top of mind. . Set benchmarks for success (i.e., Generating Leads and Increasing ROI With the Accelevents Platform. Attract the right audiences—those that are interested in your product or service.