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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Twitter is not for every nonprofit. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. If your nonprofit has a Twitterer on staff, then set them free to tweet.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Sign up now!

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time!

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.

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3 BIG reasons not to build a Mobile App!

Whole Whale

Of that time, roughly 88% of is spent on apps according to eMarketer reports. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). According to a 2017 report by App Annie, we use an average of 9 apps each day and 30 per month. CTR (benchmark via MailChimp ).

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Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

Beth's Blog: How Nonprofits Can Use Social Media

It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

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