Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media? What are the returns? I mentioned this on Twitter.

Social Media 92

Social Media Survey Media Social 92

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 One could argue that offline might actually cannibalize online giving.

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Fundraising performance metrics. Compare your performance to industry benchmarks. Participation / registration growth.

Benchmark 20

Benchmark eBook Registration Indiana 20

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. If you’re into meeting connections offline you may also want to filter by location. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. If you’re into meeting connections offline you may also want to filter by location. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 40

Linkedin Marketing Strategy Work 40

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. It’s a malleable solution with a variety of built-in integrations (most notably, with social networking platforms), so it can drastically simplify your nonprofit’s outreach efforts both on and offline.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Metrics Cambodia 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. But in many areas there will always be scope for offline delivery of a non-profit’s message. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

Care2

SEPTEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How Can Nonprofits Use Second Life?*

Second Life 28

Second Life Life Social Media Advocacy 28

Connection Cafe

FEBRUARY 10, 2010

Integrated online tools make it much easier to market to your pool of valuable activists, moving them to deeper and deeper levels of engagement and commitment both online and offline. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Nonprofits Source

JANUARY 23, 2023

They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. Thanks to their certification, they have direct access to the Google Ad Grant team, dedicated support channels, program benchmarks, and opportunities to participate in beta tests.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. Once you set measurable goals, you’ve got make sure they are realistic.

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” I realized that this is a year that calls for greater specificity.

Digital 95

Digital Marketing Fundraising Strategy 95

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. We are currently arranging the playlist for our full 2023 Benchmarks Study, which will be released in April. You’re in luck! Looking for something to do while you wait? I recommend watching Bejeweled on repeat.)

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. It also helps to break down your goal into monthly or quarterly benchmarks. Use a custom landing page.

Facebook 101

Facebook Network Metrics Nonprofit 101

Whole Whale

JUNE 1, 2023

This helped manufacturers with guardrails and benchmarks that should be reached before putting it in the hands of the public. And maintaining a focus on ethics, responsibility and user well-being over performance metrics or cutting costs. An AI system must be grounded in human values and judgment to be safe.

Teen 52

Teen Test Advice Review 52

sgEngage

APRIL 29, 2021

Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Creating digital and offline impact reports for sustainers. Telemarketing and direct mail followed. Concierge call centers for sustainers.

Retention 47

Retention Gift Rate Conversation 47

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Monitoring your metrics is a best practice anytime, but it’s particularly important during periods of crisis fundraising. Let’s walk through a few ways to more effectively attract the attention your online auction needs to succeed: 1.

Charity 30

Charity Strategy Online Virtual 30

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31