Pamela Grow
JUNE 28, 2023
According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org. Your open rate is, of course, one of the most important metrics you’ll want to track. of their total audience.
Connection Cafe
NOVEMBER 7, 2014
We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a quick search. Here are a few of our second year benchmarks. Why is Content Marketing Important? Your potential donors and volunteers are searching. Funders are searching.
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Get Fully Funded
MAY 16, 2022
Hopefully you’re tracking your appeals well enough to know this, but if not, get out your calculator and run a couple of reports.). There’s your benchmark for figuring out how YOUR monthly giving program is doing. Here’s a formula I learned from my friend Erica Waasdorp from A Direct Solution. Divide that amount by 3.
Connection Cafe
MAY 23, 2013
Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most. Email Traffic.
Care2
AUGUST 22, 2013
How do think your target audiences will prefer to get info for this initiative? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Record key online engagement on a spreadsheet so you can track what compels your community to engage with you online. What actions do you want people to take?
Amy Sample Ward
APRIL 27, 2009
industry benchmarks. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). Think about which things you really need to track and measure those, not everything you could possibly track. success stories.
Care2
JUNE 26, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Contact them for more info. Sound interesting?
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