article thumbnail

Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

article thumbnail

2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?

article thumbnail

How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Proving to your nonprofit’s stakeholders that your organization is “worthy” of their financial support is an ongoing responsibility for nonprofit management. . Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. How to Best Illustrate ROI.

ROI 342
article thumbnail

Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause. May not allow visibility into US ads.

Library 104
article thumbnail

Data to support the relentless pursuit of racial equity 

Candid

Good data informs our understanding of racial disparities, influences our decision-making processes toward more equitable outcomes, increases the effectiveness of interventions in underserved communities, and impacts the overall progress of our journey to achieve racial equity. of philanthropic funding going to support AAPI communities.

Data 59
article thumbnail

4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. on the Mobilize platform for the 2022 cycle.

Virtual 163