Nonprofit Tech for Good

MARCH 31, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about of the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Websites Stats Data NGO 363

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. His work is focused on nonprofits, advocacy, and public affairs.

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Facebook Raise Fundraising Audience 227

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling.

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Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

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Project Open Data NGO 278

Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. Nearly one-third (31%, to be exact) of annual giving occurs in December: It’s one of the most important months for fundraising! Take a look at past fundraising campaigns and use your successes to inform your plan.

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Campaign Fundraising Retention Template 98

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

Fundraising 279

Fundraising Social Social Media Newsletter 279

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Neon CRM

NOVEMBER 17, 2023

Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2. Instead, focus on growth in follower count, clicks, and shares.

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Strategy Measure Social Media Metrics 98

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020.

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Fundraising Statistics Paypal Retention 69

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. You can text message donors information about fundraising campaigns, events, emergencies, and volunteer opportunities – just to name a few.

Practice 363

Practice Donation Paypal Badge 363

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 103

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever!

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email Spam Money Fundraising 100

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

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Benchmark Library Impact Generation 58

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Enewsletters: Newsletter received on average a 13% open rate, a 1.6% In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

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Benchmark Advocacy Studies Social Media 68

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors. Online Fundraising.

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Benchmark Measure Organization Convio 71

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

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Ideas Online Fundraising Charity 98

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Newsletter email Create Template 124

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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Guide Fundraising Nonprofit Template 108

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

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Benchmark Advocacy Studies Metrics 76

Whole Whale

AUGUST 25, 2021

6 Trends in Fundraising Since 2015. For example, fundraising platform Fundly projects that the global crowdfunding market will almost triple by 2025. Here are some key things to know about fundraising online. Since Facebook’s fundraising tools launched in 2015, the platform has raised more than $2 billion for nonprofits.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

NOVEMBER 21, 2019

Creating a sense of urgency also works well for a matching gifts campaign or when showing a donation progress bar with a countdown timer to when a fundraising campaign ends. You can repurpose the digital assets for your website, newsletter and social media posts. It’s time to decide.”.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Email metrics.

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Metrics Digital Strategy Rate 74

Qgiv

JANUARY 17, 2024

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. While acquisition should still be a part of a diversified fundraising strategy, if you want to reduce attrition, focus on retaining the support of those already in your donor file.

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Retention Difference Donor Strategy 52

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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email Raise Cancer Info 230

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Email fundraising response rates averaged at 0.13

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Benchmark Convio Trend Statistics 50

TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Engagement is crucial.

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Social Media Marketing Media Social 183

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

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Benchmark Studies Advocacy Case Study 50

sgEngage

NOVEMBER 10, 2023

Get the point across by highlighting a monthly giving plan on the homepage, spotlighting an outcome made possible by sustaining donors, and including recurring gift options in all newsletters. This makes it easier to visualize and benchmark fundraising performance to identify opportunities for improvement.

Donation 52

Donation Blackbaud Retention Gift 52

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Fundraising is the top organizational goal for nonprofit content marketing. He digs helping nonprofits excel at digital marketing, social media and online fundraising.

Survey 46

Survey Content Benchmark Marketing 46

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

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Develop Management Gift Proposal 73

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. It’s true that Web 2.0 Make Sure Your Nonprofit’s Information in GuideStar Is Current.

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Donation Practice Mail Newsletter 235

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission.

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Analytics Data Giving Metrics 52

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. And if it goes well, why not extend it and run it as your end-of-year campaign?

Giving 59

Giving Tips Press Netherlands 59

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”.

Statistics 168

Statistics Mobile Marketing India 168

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Fundraising is the top organizational goal for nonprofit content marketing. He digs helping nonprofits excel at digital marketing, social media and online fundraising.

Survey 39

Survey Benchmark Content Marketing 39