Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 278

Project Open Data NGO 278

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Impact Generation 58

Neon CRM

NOVEMBER 17, 2023

Here’s how to do it: Start a newsletter: Send newsletters out on a quarterly or monthly basis to let your members know what your organization has been up to. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. in 2019 and accounts for 8.7% Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

DECEMBER 8, 2021

Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. M+R Benchmarks Report. Newsletter sent every Monday morning to all subscribers. Using the “Segment” function in your email marketing service, resend your Newsletter on Thursday afternoon to unopens.

Trend 326

Trend Digital Marketing Fundraising 326

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

JANUARY 27, 2011

You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). How can I get the 2011 Social Networking Benchmark Report for Non-profits? Look for a special session at the NTC, where the 2011 Nonprofit Social Networking Benchmark Report will be unveiled, outlining the results of the survey.

Social Network 200

Social Network Survey Profit Network 200

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics.

Advocacy 222

Advocacy Action Support Help 222

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. It’s been amazing to watch. Looking for more information on the above data?

Fundraising 279

Fundraising Social Social Media Newsletter 279

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Enewsletters: Newsletter received on average a 13% open rate, a 1.6% In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark 50

Benchmark Convio Trend Statistics 50

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

EveryAction

AUGUST 3, 2023

1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g., While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g.,

Strategy 177

Strategy Giving Fundraising Gift 177

NetWits

NOVEMBER 29, 2011

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. How much the event raised that year.

email 230

email Raise Cancer Info 230

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. newsletter sign-up, resource download, donation). Website metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?). Conversion rate (e.g.,

Metrics 74

Metrics Digital Strategy Rate 74

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 46

Survey Content Benchmark Marketing 46

AFP Blog

MAY 28, 2012

E-newsletters: Read This Before You Press Send - Resource Center - AFP : May 22, 2012) More and more companies are using e-newsletters to connect with their customers. In fact, 67 percent of businesses are increasing their email campaign budgets, according to the 2012 Email Marketing Benchmark Report from MarketingSherpa.com.

Newsletter 26

Newsletter Press Resource Chapter 26

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 39

Survey Benchmark Content Marketing 39

Nonprofit Tech for Good

NOVEMBER 21, 2019

You can repurpose the digital assets for your website, newsletter and social media posts. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources.

email 100

email Spam Money Fundraising 100

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Your Twitter and Facebook feeds should not be used to simply regurgitate information, statistics, and content that’s you’ve created on your blog and newsletter.

Social Media 183

Social Media Marketing Media Social 183

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”.

Statistics 168

Statistics Mobile Marketing India 168

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Qgiv

JANUARY 17, 2024

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Sign up for our newsletter: With access to insider updates, exclusive content, and sneak peeks into upcoming projects and initiatives, these donors will feel compelled to sign up for your newsletter.

Retention 52

Retention Difference Donor Strategy 52

NetWits

MAY 19, 2011

Also consider a bi-weekly or monthly newsletter that includes quick tips, examples from other fundraisers, and links to available resources. Utilize naming opportunities to recognize above described benchmarks. The more we can provide our fundraisers, the easier we make it for them to fundraise. 3) Involve.

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs. 3) Send direct invitations to past creators.

Facebook 229

Facebook Raise Fundraising Audience 229

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Cultivation and engagement go a long way and are key to turning one-time supporters into regular givers.

Giving 59

Giving Tips Press Netherlands 59

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It’s fine to send out print newsletters or advertise on billboards, but those efforts may not have the same impact they once did in achieving strong donor retention. You also need to embrace fresh strategies.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant.

Benchmark 28

Benchmark Studies Case Study Rate 28

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

Donation 238

Donation Practice Mail Newsletter 238