Tech Soup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Marketing 91

Marketing Benchmark United States email 91

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D.

Digital 64

Digital Donation Blackbaud Charity 64

Tech Soup

APRIL 4, 2023

According to the recent 2022-2023 Nonprofit Digital Marketing Benchmark Report , conducted by TechSoup in partnership with Tapp Network, 60 percent of nonprofits say they don't have a formal digital marketing plan or they plan on creating one but have not followed through.

Marketing 74

Marketing Benchmark Nonprofit Digital 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

APRIL 18, 2017

The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. Source: 2016 Luminate Online Benchmark Report. Source: Dunham+Company.

Social Media 257

Social Media Stats Mobile Technology 257

EveryAction

MAY 30, 2023

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. We’ll be rooting for you! Looking for more ways your technology can boost your advocacy program?

Virtual 163

Virtual Advocacy Channel Mobile 163

Nimble AMS

JULY 13, 2022

Offering a personalized digital experience for members where they can easily network will increase member engagement. . While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number.

Proposal 128

Proposal Effective Associations Benchmark 128

Nonprofit Tech for Good

NOVEMBER 21, 2019

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. As digital natives, many millennials (and younger) live on social media, which makes user-generated storytelling campaigns a great way to empower, inspire and engage this generation.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Nonprofit Tech for Good

JUNE 13, 2013

For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 2) 2013 Digital Persuasion Report :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2013 Benchmarks for Nonprofit Video :: Download.

Social Media 230

Social Media Mobile Report Communication 230

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Nonprofit Tech for Good

JUNE 13, 2013

For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 2) 2013 Digital Persuasion Report :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 6) 2013 Benchmarks for Nonprofit Video :: Download.

Social Media 222

Social Media Mobile Report Communication 222

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones. In addition, 96% of those ages 18-29 are Internet users, 84% use social networking sites, and 97% have cell phones. More than half of those in that age cohort have smartphones and 23% own tablet computers like iPads.

Network 110

Network Work System Teen 110

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . It seems inevitable that Facebook fundraising will represent a piece of all nonprofits’ digital fundraising pie, so what are fundraisers and donors using the platform for?

Platform 98

Platform Facebook Tips Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great. Learn more here.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

JANUARY 27, 2016

One of the primary goal of this research was to provide a set of online technology benchmarks for NGOs worldwide. Benchmarks by continent are detailed in the report , but the global findings also serve as realistic, achievable online technology benchmarks for NGOs worldwide that currently utilize the Internet on a regular basis.

South America 100

South America North America Internet Stats 100

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Care2

OCTOBER 26, 2011

What we’ve seen across all organizations, regardless of size, is that digital teams—their structure, leadership, and how they are affected by the culture of the institutions where they work—are the biggest predictor of online effectiveness. Very few digital teams still report to IT.

Team 73

Team Digital Structure Model 73

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Neon CRM

AUGUST 10, 2023

Nonprofit conferences are a great opportunity for industry professionals to hone their skills, network with their peers, and learn innovative new strategies to help their organizations thrive. Nonprofit conferences can feature a variety of topics, like fundraising, marketing, nonprofit tech, and leadership.

Conference 98

Conference NTC Virtual Registration 98

NetWits

JANUARY 14, 2011

Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group , interviewed 140 enterprise-class social strategists for a report on the “ Career Path of the Corporate Social Strategist ”. Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN.

Social Media 230

Social Media Profit Difference Media 230

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. Facebook Fundraising Tools [ Conservation International ].

Trend 275

Trend Communication United States Online 275

Nonprofit Tech for Good

MAY 13, 2016

But digital and mobile app payments are coming. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. Source: Network for Good. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. The global internet population is set to triple in the next four years.

Social Media 100

Social Media Stats NGO South America 100

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 221

Facebook Raise Fundraising Audience 221

Nimble AMS

DECEMBER 16, 2020

In this benchmark report, you’ll learn insights into what association professionals are thinking about their organization’s future and how your organization compares with other associations. Nimble Communities allows you to easily set up and host a branded online member community as a digital home for member connections.

Virtual 78

Virtual Associations Headline Amazon 78

CauseVox

APRIL 13, 2022

Your supporters create personal and team fundraising pages and then connect with their social networks to collect donations from friends and family. On average, peer to peer fundraising raises twice as much as other digital fundraising methods. Looking for a fun way to add an incentive program to your peer to peer fundraiser?

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. How Strong Is Your Social Net? Greatest Challenges.

Social Media 106

Social Media Arts Social Attitude 106

NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. Sound familiar?) Daum and NTEN will be sharing resources with our respective communities. It immediately struck me that this is the reverse of channel usage for U.S.

United States 68

United States Social Network Channel Network 68

Nonprofit Tech for Good

NOVEMBER 22, 2016

56% of emails are now opened on a mobile device ( Litmus ) and the number activity on smartphones is reading email, not gaming or social networking. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). 3) The Rise of Digital Payments on Social Media.

Technology 100

Technology Trend Social Media United States 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I caught up with Laila TakehHead of Digital Engagement at Unicef to learn more about their “little bet” on pinboard. We’d been considering what place Pinterest could have in our digital engagement for a little while. This is true in the digital and communications teams too. Please tell us if you know of one!

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. NTEN – E-Nonprofit Benchmark Study. PostRank Nonprofit Blogs Benchmarking.

Measure 101

Measure Social Media Media Benchmark 101

Amy Sample Ward

DECEMBER 15, 2010

Networks and Hierarchies: A Typology of Digital Activism Today | techPresident – "A few weeks ago, powerful corporations like Mastercard, Visa, and PayPal weren't very concerned with the hacktivists and pranksters on 4chan. government also has its own problems with networked activists.

Web 108

Web Iraq Case Study Bookmarking 108

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. Payment methods accepted include credit cards (78%), PayPal (50%), direct debit (42%), and digital wallets (6%).

Social Media 100

Social Media Stats Media Technology 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. The survey will be implemented regularly to benchmark adoption of AI. It is the next phase of digital transformation – from networks to artificial intelligence.

Phase 87

Phase Global Nonprofit Colorado 87

ASU Lodestar Center

OCTOBER 29, 2014

posted by Ryan Stewart Owner Marketic As the owner of a Miami based SEO and digital marketing agency, I''ve helped hundreds of businesses solve complicated marketing problems. Many organizations concentrate heavily social networking because it’s free, easy to use and gives the false sense of success (i.e.

Social Media 81

Social Media Marketing Media Miami 81