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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ). Tribute Gifts.

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First-Ever Video Benchmarks Survey for Nonprofits

Care2

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. people signed up or pledged to participate in their “cover the night” activities. And according the Nonprofit Times, about 3.5M

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Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research. You can find data on philanthropists who have signed the Giving Pledge and data shared by 54 foundations on a set of “transparency indicators.” Download here.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

Pledges were made to reduce barriers, shift power, and engage in more equitable funding practices. Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. Introducing Demographics via Candid.

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

Trying to provide all the proper links and information within our microsite and Facebook application proved too cumbersome, and so we chose to go with a user flow that included a pledge, followed up with an e-mail offering all the details and links to get the precise information needed for a participant’s location. What are your KPIs?

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Little Giants, Big Money: Lessons in Social Media Fundraising From a Liberal Arts College

NonProfit Hub

The goal: get donations from 430 donors in 24 hours, hopefully totaling $43,000 in pledges from alumni. Throughout the day as benchmarks and goals were met, Wabash set and announced new ones. Each group pledged $43,000 for their initial benchmarks. Challenges added to the mix in integral and innovative ways.