Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Even though billions of dollars have been raised online since 1999, it’s surprising how many nonprofits make the donation process more complicated than it should be.

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Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable.

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns.

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Nonprofits Source

AUGUST 18, 2023

NP Source is devoted to providing nonprofits with the knowledge and resources they need to grow their digital marketing and fundraising efforts to new heights. We’ve done our research and heard what nonprofit professionals have to say about matching gift software. To help, we’ve pulled a few top-recommend factors to look for.

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Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We leveraged organic social, paid media, email, and a website lightbox to drive over 2,000 petition signatures and raise over $2,500 in supporter donations post-action. Direct fundraising asks are part of a well-rounded digital calendar. Email Cadence.

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CauseVox

MARCH 9, 2021

They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. As fundraising becomes more and more digital, creating sustainable and predictable donations takes on new importance. To optimize for recurring giving, you’ll want to create customized donation tiers that help drive more recurring gifts.

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EveryAction

JANUARY 25, 2023

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. It is not enough to simply send a tax receipt with a form letter when you receive a gift.

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Tech Soup

DECEMBER 16, 2021

The last few years have been a pivotal time for nonprofits around the globe, with many organizations needing to find ways to digitally keep their operations running.

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Qgiv

JANUARY 8, 2024

Whether your collaboration works as a sponsorship or a cause marketing campaign , find a business that aligns with your nonprofit to boost awareness with strategic collaboration. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more!

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Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts. Read our guide for the top tips to improve it. .

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EveryAction

SEPTEMBER 14, 2022

And that the future of corporate giving is increasingly trending toward employee-centric giving programs, such as matching gifts, volunteer grants, and other forms of workplace giving. Lack of awareness of corporate philanthropy programs. Let’s begin! The Roadblock. This should likely include?—but but not be limited to?—hosting

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Nonprofit Tech for Good

APRIL 18, 2017

Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. The arc of success for digital fundraising has just begun. of all revenue raised in 2016. In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2017 Charity Digital Skills Report.

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Social Media Stats Mobile Technology 258

CauseVox

NOVEMBER 16, 2021

Then, you cross the finish line – and end up raising 12 times your fundraising goal ! Instead, their event raised more than $124,000, thanks to the CauseVox digital fundraising platform and some creative ticketing and peer-to-peer strategies. Ah, the powers of technology. Pivoting To A Virtual Awards Ceremony.

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Qgiv

NOVEMBER 10, 2021

They identified Achieve , a digital agency, as their website provider. In addition, Achieve and Qgiv had been working together for years, sharing many clients who successfully used Achieve as their digital agency and Qgiv as their digital fundraising solution. They raised $5,711 online during the month of September.

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Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

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Greater Giving

JANUARY 4, 2024

Whether it’s raising funds for a disaster relief effort, collecting school supplies for underprivileged children, or gathering essentials for a local shelter, this versatility makes them adaptable to a myriad of causes. It’s a platform to share your story and connect with a broader audience.

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Nonprofit Tech for Good

NOVEMBER 21, 2019

An effective story not only helps nonprofits attract new donors but also increases overall brand awareness, which can be good for landing corporate sponsorships or attracting media coverage. Another benefit of having a user-generated storytelling campaign is the vast amount of digital assets you can collect from the campaign.

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Nonprofit Tech for Good

JANUARY 24, 2021

6) Secure matching gifts for your next fundraising campaign. More and more corporations are choosing to give back to their communities, and many offer matching gift programs to their employees, where they’ll donate the same amount or a certain percentage of the amount their employee gives as an additional donation. The best part?

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DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

Together, digital communications inspire 74% of donors to give. If Facebook extended their fundraising tools to WhatsApp (owned by Facebook) and Facebook Messenger, messaging apps would likely become much more powerful in their ability to raise money for charitable organizations. In third place is an organization’s website at 18%.

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DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

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Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Double the Donation

OCTOBER 25, 2021

Phonathons are a tried-and-true resource for all sorts of nonprofits and higher education institutions to engage donors and raise money effectively. One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and Train callers on matching gifts.

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sgEngage

MARCH 8, 2023

5 Million Reasons to Embrace Library Giving Day Created in 2019 by the Seattle Public Library Foundation, Library Giving Day was designed not only to increase financial support to local public libraries but also to raise awareness for the many programs local libraries provide to their communities. million, with an average gift of $134.

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Candid

APRIL 6, 2023

This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Once you’ve created your peer-to-peer fundraising campaign page, you can begin to mobilize your fundraising advocates to help raise awareness and support for your cause with their peers.

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Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be aware of key accomplishments, metrics, testimonials, and milestones.

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Focus on participation – Judge success by number of donors versus just total dollars raised. Apply those lessons.

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Nonprofit Tech for Good

JULY 1, 2020

Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. COVID-19 obviously changed this dynamic.

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sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram.

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M+R

FEBRUARY 18, 2022

We’ve said it before and we’ll say it again : December is for two things: cooking great big extravagant feasts, and using every tool at our disposal to raise money. But it was the experimental tools, tactics, and techniques below that helped us collectively raise a sweet $17 million for our ads clients in December. chef’s kiss*.

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Neon CRM

MAY 31, 2023

In fact, 60–80% of all fundraising revenue is raised through direct mail. This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. 17–31% of Nonprofit Revenue is Raised in December December is a crucial time for fundraisers.

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sgEngage

APRIL 3, 2023

Passive fundraisers are a great way to supplement the funds you raise from events and campaigns. This system involves individuals or organizations promoting a business’s products through digital marketing platforms in exchange for commissions.

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Get Fully Funded

JULY 21, 2022

Promote matching gift opportunities. If your digital donation form is long and complicated, members won’t be inclined to fill out the whole thing. Your website: Your website is your digital information hub, offering members everything from your event calendar to your online blog. Raise funds via their family and friends.

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sgEngage

JULY 6, 2022

They can be powerful voices when they advocate or raise money for your nonprofit. You can create groups, create advertisements, raise money, and more. Peer-to-peer fundraising is an effective strategy for nonprofits to raise money by empowering their supporters to raise funds on their behalf. Keynote speakers.

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Qgiv

APRIL 18, 2022

Your CRM is great for identifying patterns in giving, offering clues about which donors are good prospects for major gifts, and more. A fundraising platform is absolutely essential in the digital age. Online giving grew 21 percent in 2020 and made up roughly 13% of all gifts in 2020 (up from 8.7% What is a fundraising platform?

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Nonprofits Source

OCTOBER 2, 2023

Considering the major benefits that corporate partnerships can offer, your nonprofit needs a defined strategy to raise more from corporate philanthropy and build stronger relationships with businesses. This often involves direct donations but can also include in-kind gifts, volunteer time, pro bono services, and other forms of support.

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