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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 239
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Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Frankly, we all fall victim to this from time to time.

Metrics 68
professionals

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. The metrics showed the ads were not effectively driving growth.

Lesson 59
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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

Our activity metric is set to “minutes” so that people can track/log the minutes they spend doing whatever activity, rather than tracking miles. CauseVox’s activity metric supported this flexibility perfectly: participants could track minutes related to any activity and share more information on their fundraiser page.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Employees in our stores, in our mail rooms, and in finance — they should all be able to see how their work is helping people on their path to better health.”. And, the company has the metrics to prove it. We need all our colleagues to connect with our purpose,” Boone explained on the Purpose 360 podcast.

Companies 106
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Does Your Email Campaign Rock? Enter the Paperless Choice Contest!

NTEN

You track metrics while you're on the treadmill (without falling off). If you've been using email, websites, videos, and other electronic communications tools to give your stakeholders a choice other than paper mailings, we want to celebrate you. Tags: direct mail email paperless choice Fundraising.

email 40
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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? I think the Metrics Insider recommendations are spot on.