Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.
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