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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59
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5 Ways Good Technology and Data Improve Our Community Foundation’s Morale

Connection Cafe

In 2019 we awarded 6,363 in grants and scholarships worth more than $40 million. First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle. Updates are also required by mass mailing houses. Using standardized formatting saves time in data entry and data mining.

Data 37
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Bookshare Celebrates Its 10th Anniversary at Google

Beneblog: Technology Meets Society

Kristina Pappas and Rob Turner from Bookshare When Bookshare was first created, most people with print disabilities read printed material via books on tape delivered through the mail, which was expensive and slow. They send Bookshare the same digital book files that they provide to Amazon, Apple or Barnes and Noble. copyright law.

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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies.

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Don't Miss Out on Fiscal Year-End Tech Essentials

Tech Soup

Bitdefender now has on-premises and cloud-based versions of its award-winning software available in our catalog. FileMaker 14 allows users to create custom databases for managing mailing lists, funders, volunteers, and more through an easy-to-use interface. Streamline File Sharing, Social Media, and Collaboration Online.

Tech 36
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The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)

NTEN

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . Grab my mailing address and you can send more locally-focused messaging (or junk mail). During his 4.5

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Comprehensive Guide To Year-End Giving

CauseVox

For example, Woven Health typically has their annual award ceremony in November, kicking off the giving season. Woven Health Clinic is on their third year of hosting an awards ceremony fundraiser, but this year they did things a bit differently – they went virtual. Many organizations still send direct mail appeals, too.

Guide 73