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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Your own UTM generator. Just fill in the blanks and generate one. About the Author.

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Building Trust & Engagement with Your Planned Giving Program

Get Fully Funded

You have a strong prospect in mind: a longtime donor who’s been deeply connected and involved with your mission for years. Let’s take a look at some of the most important tips to keep in mind. This can naturally generate an avoidance response in many donors. You want to try asking a donor for a bequest gift for the first time.

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Setting Rules for Your Silent Auction: 5 Tips

Achieve

The right rules can simplify the auction process for them, encourage engagement, and maybe even generate a little healthy competition. Communicating when the auction is open for bidding and counting down to its close is an excellent example of a rule that will help guests by giving structure and simplicity to their experience.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

The general population across all ages showed that men (22%) are more than 2 times more likely to be crypto holders than women (10%) ( Pew Research, 2021 ). Young people 4X more likely to hold cryptocurrency than older generations. Globally-minded giving – it’s a small world after all . Collective giving is more common.

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Why Does a Nonprofit Organization Need SEO?

NonProfit Hub

To Generate Local Interest. Generally, many organizations rank better locally and build out their web presence from there. Always keep in mind who you would like to target. About the Author. Think about what added value your organization has to offer. Are you helping a specific demographic? Want more local search value?

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All You Need to Know About How To Create A Successful Online Summit

AccelEvents

Online summits are one way to connect with your audiences, as well as increase lead generation and grow revenue. A virtual summit is usually a multi-day, interdisciplinary gathering of like-minded individuals hosted online. Some reasons why you should consider hosting an online summit include: Growing your influence and authority.

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SEO Tips To Index And Rank Faster

NonProfit Hub

Continually changing your content will help to match the expectations of constantly evolving consumer’s minds. A content audit helps in generating comprehensive reports of various parameters about the page. Also, every page needs to be evaluated on a frequent basis to generate optimal results. Repurpose content.

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