CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Research The first step is finding as much information as you can from your existing analytics. Why Do Donor Personas Matter? Let’s explore an example.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . As of 2019, 90.4%

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. It’s important to note that one of the best forms of messaging is through storytelling. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Research can often help you decide which ones you want to target. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Source: revive.digital.

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Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Research and exploration. Research and exploration. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends. The market landscape.

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Candid

MARCH 22, 2022

But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? In this two-part course you’ll learn how to use a simple storytelling framework and decision science to enhance the clarity of your organization’s digital communications.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Two-thirds of donors who make gifts do no research before giving. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Forum One

JANUARY 17, 2024

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. We’re approaching AI through research, planning, and side-by-side client work.

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Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable.

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Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Define your audience.

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Candid

APRIL 22, 2024

This critical research informs many of our current practices. Also, don’t underestimate the power of storytelling and communications as a way to influence and amplify one’s work to impact a broader audience.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.)

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Connection Cafe

DECEMBER 18, 2019

An important focus of our research was the desire to demystify the expectations of this group and develop distinct behavioral characteristics to help identify those who are most likely to engage and donate. Applying the Research. NEXT GEN PERSONAS. Compared to other personas, she is most likely to volunteer every month.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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ASU Lodestar Center

APRIL 1, 2022

Storytelling as a solution. Communicating what a nonprofit does through storytelling is a valuable and engaging tool for stakeholders. Storytellers strategically place the donor or prospect into the story, allowing them to help solve a problem, making them a hero. The flow of a compelling story is audience ?

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Forum One

AUGUST 3, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

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Kindful

APRIL 8, 2021

Storytelling. One of the hottest buzzwords in nonprofit communications right now is storytelling. This is because story is one of the most effective forms of communication available; it’s a concrete way to demonstrate your mission and create real connection with the audience. This is where a little research is involved.

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Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Research your competition. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What are they doing well?

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Forum One

AUGUST 31, 2023

The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists. Department of Energy.

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Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Master the art of nonprofit storytelling Storytelling is an essential tool for nonprofits, and its importance continues to grow year after year.

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Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. Checkdesk is one such tool; it allows someone to draw research from multiple sources.

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The Storytelling Non-profit

NOVEMBER 29, 2021

According to some industry research , as much as 31% of all annual giving happens during December. Next, let’s talk about some storytelling strategies to help you maximize your giving. Strategy into year-end fundraising takes some of the guesswork out of figuring out what will resonate with your audience. The Update Story.

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Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. What does it mean to conduct this research in an inclusive way? Enter the service blueprint!

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Eric Jacobsen Blog

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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Forum One

DECEMBER 1, 2021

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. Getting creative to reach the audiences you want, not just the ones you have.

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NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. About a month ago, my fiancé banished me to my home office to research items for our upcoming wedding. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. By Nasser Asif, Director of Marketing and Media, See3 Communications.

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Tech Soup

JANUARY 31, 2012

This special digital storytelling episode of Nonprofits Live will include secrets from the pros for nonprofits submitting photo and video stories to the TechSoup Digital Storytelling Challenge in February. He has spoken publicly about his work to audiences at the Smithsonian, UC. conferences and public events around the world.

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Get Fully Funded

FEBRUARY 2, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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Get Fully Funded

JANUARY 30, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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