article thumbnail

Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Once you map this all out, write the PSA out in script fashion word for word.

Public 338
article thumbnail

Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. Make video part of your broader content workflow Consider how video script writing can fit into the broader way you create content. What happens next?

YouTube 122
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. You’re no longer limited to talking about just your organization; you can share broadly about your cause. Less than 10% of your audience sees any given post.

article thumbnail

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. But if you’re just starting out, you’re not behind!

article thumbnail

Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Here are some of the reasons nonprofit organizations pass up the opportunity to share about their work with fundraising videos: “We don’t have the time or expertise to create, edit, and share videos.” Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

Video 98
article thumbnail

A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast? Stay hydrated.

Podcast 52
article thumbnail

How to Set Up an Event Live Stream

AccelEvents

A live streaming event is one great way to connect with a virtual audience, and in these times, making a genuine connection (or an attempt at a connection) with anyone, including your audience, is of the utmost importance. . Running a live stream event allows you to connect with your online audience in unprecedented ways.

Stream 88