Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Get Fully Funded

MARCH 6, 2023

Here are three kinds of fundraising events that work for most nonprofits and how to choose the right one for you. These competitions can be a lot of fun for both the audience and the competitors and can bring lots of new people into your sphere. Clearly, this approach works! This is the fundraising event that people anticipate!

Money 130

Money Fundraising Fun Sponsor 130

Nonprofits Source

JUNE 22, 2017

It also works proactively, helping to identify areas in your marketing that need a makeover. Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. According to America’s Charities , 70% of employees say it is imperative or very important to work for an employer where mission and values align.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Nonprofits Source

SEPTEMBER 27, 2023

If you’ve witnessed a company sponsor a charitable organization’s work, you’ve likely seen corporate philanthropy in action! Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! You might also offer volunteer time off (VTO) to allow employees to volunteer during regular work hours.

Community 52

Community Giving Companies Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. You can also engage with alumni about their professional work experiences, especially if it is directly connected to your program. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

AUGUST 18, 2009

Though, in these 5 steps, you’ll see there is a lot more to do, think about, and work on - no quick tick-off on this list! You will not be able to identify tools and engagement methods for your organization online without knowing the bigger picture and without knowing it in concrete goals that will let you build and work towards them.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Does Twitter Work Better As A Listening Tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

Amy Sample Ward

JANUARY 2, 2009

Identify the audience or community you want to engage. Resources include staff knowledge and comfort with different tools, experience levels of staff working with supports, volunteers, and the public, staff with time available, staff with appropriate job duties to include social media, available budget for training or workshops, etc.

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing. What's common to both is the use of metrics to measure results. You must be in tune with your social web community if you want this to work. I've done this.

ROI 50

ROI Social Media Reflection Question 50

Connection Cafe

AUGUST 9, 2013

Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. I’ve mentioned the importance of targeting the right audience with the right message. Your audience segments, though, may not be large enough to test. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Working Wikily: The Power of the Newbie. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

Social Media 68

Social Media Twitter Action Advocacy 68

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. Here’s how it works. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. The second metric is the impact created by donors as part of the campaign.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 98

Ideas Guide Online Fundraising 98

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Nonprofits Source

NOVEMBER 21, 2022

Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success. With Microsoft Ad Grants, your informative, valuable content can reach the right audience.

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofits Source

NOVEMBER 8, 2022

Your content should go beyond the basics to provide web visitors with a meaningful understanding of your nonprofit’s work and its impact. Define your audience. Your content has the power to create an emotional connection with audience members, motivating them to support your cause. Assign relevant metrics to each goal.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Whole Whale

MAY 5, 2021

But how does your audience of potential donors and partners verify your organization’s legitimacy? It’s more important than ever that you and your organization communicate legitimacy to your audience — especially if you hope to cultivate those audience members into donors or partners. Charity Ratings. Shout to the rooftops!

Public 90

Public Practice Build Donor 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. By Type of Board: To look for particular boards that scored higher and analyze what seems to work.

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

SEPTEMBER 12, 2023

Drawing from the wealth of insights accumulated over years of dedicated work, we’ve distilled a comprehensive four-step process from our webinar to help you unearth new donors. Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. What exactly is a lead magnet ?

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data.

Measure 95

Measure Tips Metrics Bookmarking 95

Bloomerang

JANUARY 7, 2022

This shows that you’ve segmented your audience and specified the content of the email. It may seem silly, but checking your donation form(s) to make sure they are working properly is a very prudent task to do before Giving Tuesday. You may look at metrics such as: . Mention the type of donor you’re addressing in the email.

Campaign 100

Campaign Ideas Giving Tips 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50