Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 52

Virtual Platform Question Broadcast 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 235

Facebook Fundraising ROI Virginia 235

Candid

JANUARY 24, 2024

You can see here how each platform is doing, comparing numbers and averages from 2023 with the previous year. 550 +36% 162,288 +282% X (Twitter) 141,815 -2% 472 -73% N/A N/A Youtube 10,657 +24% 357 +52% 621,579 +184% TikTok 1,853 +437% 658 +30% 221,994 +526% *Engagement includes reactions, comments, and shares.

Social Media 52

Social Media Data Strategy Media 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. For example: 1. Breaking news that communicates the story of your mission and programs.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

NetWits

JULY 10, 2012

Independent schools, private schools and K-12 schools have all found great benefits from using the Facebook platform to engage with students and families. 1) Stick to 3 Platforms - Blog / Facebook / Twitter. 1) Stick to 3 Platforms - Blog / Facebook / Twitter. Stick to Facebook and Twitter. Your home base.

Social Media 251

Social Media Media Social Slides 251

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Neon CRM

SEPTEMBER 1, 2023

However, pulling that information with a constituent relationship management (CRM) platform would be much simpler, possibly just a matter of selecting the right report template. You know that few of them use TikTok and that even fewer of them fit into the demographic that enjoys the platform. What will convince them is data.

Guide 52

Guide Business Support Metrics 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy.

Linkedin 52

Linkedin Social Media Practice Media 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Look at your CRM stats to find out conversion rates across different social media platforms and channels. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook.

Metrics 77

Metrics Social Media Media Social 77

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Qgiv

AUGUST 21, 2023

Because a lot of GivingTuesday promotion takes place on social media, consider using different platforms’ paid ads options to boost your campaign before the day arrives. Different platforms have unique audiences and trends for you to use to your advantage.

Template 98

Template Retention Stream Social Media 98

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? Give your audience information that will help them identify with the individual featured in your story. Define the problem.

Guide 111

Guide Giving Nonprofit Metrics 111

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

NonProfit Hub

FEBRUARY 4, 2021

Define Communication Platforms. The next step is the choice of a platform, taking into account your marketing goals. Finding the right social media platform will allow you to create content that hits the mark. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages.

Marketing 88

Marketing Create Nonprofit Platform 88

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

Tech Soup

OCTOBER 12, 2017

Libraries are using social platforms now more than ever before. million followers on Twitter, more followers than the celebrity Kathy Griffin. We wanted to know how often libraries are using platforms and what some of their biggest challenges are. Libraries use Facebook more than any other social platform.

Library 80

Library Social Media Media Social 80

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months.

Mobile 96

Mobile Build Benchmark Rate 96

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. .

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. Make this an everyday habit so that you become the master storyteller of the insights within your reports and help a broad audience understand complex data. Twitter Blue is one of the first major social media subscription models that has emerged within the last year.

Social Media 52

Social Media Trend Storyboard Montana 52

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Spend two hours googling “creative fundraising ideas” to get inspired.

Fundraising 343

Fundraising Mail Law Donation 343

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Care2

OCTOBER 31, 2013

and platforms (Facebook, Twitter, Vine, Instagram, LinkedIn, etc.) For example, if your organization works on climate change you need to tell your target audiences what’s at stake, concrete ways they can take action and create real change, and then share what kind of a collective impact you are making.

Laptop 76

Laptop Contest Linkedin Nonprofit 76

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. Automation is not a cure-all for your comms and shouldn’t be billed as such.

Marketing 104

Marketing Question Nonprofit Social Media 104

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

email 52

email Guide Newsletter Rate 52

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Utilize a platform like Qgiv to help you host virtual auctions and mobile bidding. Why Do You Need It? Online auctions.

Digital 52

Digital Marketing Online Fundraising 52