Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Bloomerang

OCTOBER 1, 2021

As a fundraising coordinator who prepares these reports, you work with this data every day. The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. . Donor data to exclude from your report. Information to include in your donor report. Additional information to share.

Report 121

Report Data Donor Metrics 121

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Measure and track your success. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. This is a measurable number that could be adapted if the survey needed to be given in different formats.

Data 99

Data Metrics Measure Goal 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Smaller Retargeting Audiences.

Facebook 98

Facebook Aggregator Conversation Measure 98

sgEngage

MARCH 7, 2024

As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents. Being aware of these common pitfalls is crucial for maintaining the integrity of your financial reporting and in turn, the trust of your supporters.

Activities 77

Activities Active Activism Comparison 77

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

They crowdsourced questions that we discussed and then we opened it up for audience q/a. “Is measuring data about proving it or improving it?” Advice for Nonprofits To Get Started with Measurement. 2 What is the metric to track. “If you’re just starting with measurement, start with an easy win.”

Seattle 98

Seattle Measure Data Hosting 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. 3) Little Green Light :: littlegreenlight.com.

Relationship 231

Relationship Software Management Pledge 231

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Some associations have saved hundreds of hours on report creation per year.

Analytics 169

Analytics Language Associations Case Study 169

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

Analytics 223

Analytics Statistics Google Demographics 223

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! How does Media Cause define that line?

Marketing 59

Marketing Platform Social Media Aggregator 59

Bloomerang

JANUARY 31, 2024

Cumulative giving statements Donors rarely know or keep track of their cumulative giving, so when you point out the total, they’re usually quite pleasantly surprised. Major gift officers often prepare TOTAL GIVING statements before meeting with their major donors because they, too, lose track of their cumulative generosity.

Summary 80

Summary Donor Calendar PDF 80

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

NOVEMBER 9, 2023

Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Despite this obstacle in measurement, this tool and others like it are still incredibly useful. Learn more about web analytics tools, data privacy, and reporting today.

Analytics 59

Analytics Data Tools Web 59

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

EveryAction

JUNE 15, 2017

For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Perhaps most powerfully, EveryAction allows for tracking the ROI of an ad campaign over time - letting nonprofits know if their investment in ads was worth it.

Integration 100

Integration Facebook Contact ROI 100

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. The report gives that board member empirical evidence that that proposed growth would likely be unattainable.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. netnon I want one thing for this audience. Know What Success Is. Neff (@daveiam) March 11, 2013.

Measure 98

Measure Data Facilitation Teen 98

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals.

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

” Here’s some insights generated through the discussion about that: Allocate Staff Meeting Time: Teresa Crawford reported that her organization devotes some time at staff meetings each week to see what content is catching the most interest, what messages seem to have the greatest reach.

Content 101

Content Measure Organization Strategy 101

Amy Sample Ward

FEBRUARY 26, 2012

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. What do you think?

Metrics 227

Metrics Social Media Media Social 227

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Setting Up Tracking and Metrics What’s measured gets managed. A good story creates a connection, and it’s this connection that fuels generosity.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Qgiv

JANUARY 3, 2024

Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions. Text2Give includes real-time tracking of donations for insights into campaign progress.

Platform 59

Platform Giving Plugin Pledge 59

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 134

Community Online Strategy Guidelines 134

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

Report 78

Report Measure Impact Process 78

Bloomerang

DECEMBER 12, 2023

Venmo’s largest user age group is in the 25-34 range, so this addition provides another way for nonprofits to connect with a more digitally-savvy audience. Checkout conversion measured from the point at which customer starts to pay for donation. typical checkout). 2 52% of U.S. 1 Nielsen, commissioned by PayPal, April 2022.

Paypal 103

Paypal Integration Digital Australia 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting.

Analytics 59

Analytics University Difference Metrics 59

Forum One

JUNE 22, 2021

Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy.

Content 47

Content Effective Strategy Measure 47

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 67

Virtual Build Stream Software 67

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Customer lifecycle-framed reporting. Analytics 4 features new reports that have been reorganized around the customer lifecycle.

Analytics 52

Analytics Google Phase Nonprofit 52

sgEngage

DECEMBER 13, 2023

Because of this built-in audience, peer-to-peer fundraising is a great option for teams. Track and share fundraising progress data to help team members hold each other accountable to meet their individual goals. Include data tracking and reporting features. Foster ownership and accountability. Have minimal costs.

Team 72

Team Difference Fundraising Track 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each.

Practice 246

Practice Tips Fundraising Sponsor 246