Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. For example, you could auction items online, face-to-face, or a mix of both, using an event website or a handy mobile auction tool guests can access from the ballroom or their living room.

Ideas 354

Ideas Online Fundraising Social Media 354

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. from Broad Match to Phrase Match) to help combat those errant searches.

Adwords 52

Adwords Campaign Search Headline 52

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Conduct a lineup countdown.

Contest 87

Contest Headline Social Media Survey 87

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns.

Test 84

Test Digital Headline Language 84

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Your nonprofit donation page should serve as a natural extension of your website. ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Who are the target audiences?

Online 71

Online Tips Calendar Test 71

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. After a short review process that mainly consisted of whether she liked the pictures the nonprofit put on their website , she settled on donating to Texas-based nonprofit Animal Rescue Connections.

Lesson 52

Lesson North America New York Kentucky 52

Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience.

Google 348

Google Grant Guide Nonprofit 348

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

email 28

email Marketing Headline Ratio 28

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Think of SEO as the language used by search engines to communicate with your website.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Google Grant Guide Adopt 331

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. WFP USA paired this memorable introduction to Rani with a compelling fact that emphasizes the importance of empowering girls like her: School meals increase girls’ school enrollment rates by 12%.

Channel 247

Channel Sierra Leone Story Digital 247

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. They’re what place your ads in front of qualified audiences. Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially.

Grant 69

Grant Google Guide Management 69

Qgiv

MAY 11, 2021

Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. You can find this with a simple formula: CPC = total cost/total number of clicks CVR (conversion rate) is the average number of times a person completes a donation after clicking on your ad. Campaigns.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Your website must follow Google’s website policy. Have established websites.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofits Source

MARCH 21, 2018

They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. Set up an ad for each keyword, and make sure the keyword appears within the ad copy: in both the headline and description. Always put your keywords in your Ad copy.

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Grant Google Profit Adwords 260

Bloomerang

SEPTEMBER 12, 2021

And you can check us out, go to our website, learn about us if you’re interested in that. If you just had to rate it on a 1 to 10. What are you offering or promising to your donors and your audience? Instead, focus on a target audience, focus on the most likely to give. One of our favorite things at Bloomerang.

Results 82

Results Video Donation Fundraising 82

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Let’s walk through a selection of unique nonprofit websites that not only incorporate these elements but go above and beyond to impress visitors and inspire donations: Interlochen Center for the Arts.

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Websites Organization Nonprofit Site 52

Bloomerang

AUGUST 28, 2021

You can go on our website, learn all about us, watch videos, pretty easy to find. You can read her awesome advice in many leading industry publications and blogs, as well as her own website. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. But I want you to be honest.

Video 78

Video Fundraising Guide Test 78

Nonprofits Source

FEBRUARY 25, 2017

How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? As a marketing professional, you should know how to build a website, at the very least. However, first think of what your audience is most receptive to.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

APRIL 13, 2018

In short, direct mail is still an effective way to reach certain audience segments. Here are a few tips to keep in mind while creating your next direct mail piece: Segment and create for the audience you’re trying to engage. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI.

Education 23

Education Fundraising Mail Offline 23

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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Process Content Digital Marketing 98

Tech Soup

FEBRUARY 25, 2015

But first, some context: Let's start with a volatile mix of Syrian refugees, border conflicts paired with complicated politics , protests, Internet censorship, and a youth unemployment rate of 20 percent. STGM's site is already Turkey's most popular website amongst CSOs, receiving approximately 2,000 different visitors daily!

Turkey 36

Turkey Global Syria Change 36

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Consistently finding and creating content that resonates with your audience can be a struggle.

Story 54

Story Nonprofit Social Media Content 54

Neon CRM

JULY 14, 2023

Ideally, you’ll have a section on your website dedicated to this. Headline: Create a clear, compelling headline that covers the most important aspect of your message. Impact Stories Engage your audience and foster donor trust by sharing compelling stories that showcase the real-world impact of your nonprofit.

Public 52

Public Build Strategy Press 52

Have Fun - Do Good

NOVEMBER 17, 2010

You can listen to my interview with Jensine on the Big Vision Podcast website, or on iTunes. A woman journalist from Sudan had her story about the flogging of a woman who was wearing pants get picked up, and it made international headlines. They broadcast and unite women's voices from around the world into a powerful force for change.

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Voice Global Saudi Arabia Journal 69