Audience Fundraising Headline Open 
Whole Whale
JUNE 2, 2022
To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. The best headlines are usually shorter than six words.
Media Cause
MARCH 8, 2024
As a nonprofit fundraiser, only so much is under your control. At any given moment, world events, social movements, and all manner of crises can shift the fundraising environment as they unfold. 5 Do’s and Don’t of Navigating the News Cycle When Fundraising 1. The nature of the news is frenetic and fluctuating.
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Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Bloomerang
SEPTEMBER 7, 2022
Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). of their total audience. The numbers don’t lie! But what about reach?
Pamela Grow
MARCH 10, 2021
When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Your Audience. Begin with your audience. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around.
NetWits
NOVEMBER 29, 2011
Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.
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