The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

Technology 98

Technology Registration Nonprofit Tools 98

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around. The Headline Analyzer doesn’t know your audience.

Newsletter 88

Newsletter email Nonprofit Headline 88

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns. Fundraisers and executive staff should actively engage donors and funders on LinkedIn.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). How much the event raised that year. Including last year’s gift amount. Including how last year’s donations were used.

email 230

email Raise Cancer Info 230

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Connection Cafe

FEBRUARY 5, 2018

Does it seem like the opening lines of Charles Dickens’ Tale of Two Cities sum up the times we’re living in today? The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Email still works really well.

Time 33

Time Fundraising Benchmark Trend 33

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action.

Digital 36

Digital Marketing Game Headline 36

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

Lesson 52

Lesson North America New York Kentucky 52

M+R

JUNE 22, 2021

The world is opening up a bit more these days (thanks, researchers, health care workers, and public employees who led the way on the vaccine!). For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Read time: 4 minutes.

Benchmark 52

Benchmark Studies Digital Analysis 52

Tech Soup

SEPTEMBER 7, 2017

For decades, I have preached the importance of drawing the reader into your grant request by opening with a story. It can be something as simple as an opening like this (this is fiction, by the way!): She opened with statistics: Elder abuse is prevalent in (name of state). It is a clever use of statistics combined with a story.

Storytelling 63

Storytelling Grant Missouri West Virginia 63

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

Fundraising 111

Fundraising Guide Mail Gift 111

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Look at your form and imagine a donor opening the page then getting distracted by a child, a pet, a work issue. Want to see how your fundraising measures up?

Donation 53

Donation Donor Online Blackbaud 53

Get Fully Funded

MARCH 14, 2022

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Your brand is how people feel when they think of your organization (or visit your website!)

Profit 124

Profit Websites Build Work 124

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. Keep it personal. Show your skills.

Video 52

Video Support Help YouTube 52

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. Here are some tips to help you create content that your recipients will open, read, and take action on. One of which would be to create a compelling subject line.

email 40

email Marketing Tips Captivate 40

Connection Cafe

AUGUST 20, 2014

And now we have people pouring water on each other all in the name of fundraising. As a proud professional who works in the nonprofit industry, I am thrilled fundraising is making headlines. So why is this new wave of fundraising fraught with fear? It’s in the crowd that dares to fundraise for you.

Fund 38

Fund Headline Industry Money 38

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

NonProfit Hub

DECEMBER 23, 2015

During the past year, we’ve written articles about fundraising, how to start a nonprofit, the latest social media trends and much more. Click on each headline to read the full article). Earlier this year, Nonprofit Hub opened up a coworking space in our hometown of Lincoln, Neb.

Reddit 28

Reddit Lesson United States Grant 28

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. Strategic choices sparked success for other top performers.

Fundraising 105

Fundraising New York City Ukraine Channel 105

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. Open your email newsletter (even if they don't click, they might still be reading).

Build 36

Build Online Donor Newsletter 36

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. topic, draft headline, and bulleted ideas to expand on. Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Don’t include fundraising brochure.

Mail 61

Mail Money Raise Tips 61

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 83

Results Video Donation Fundraising 83

Get Fully Funded

AUGUST 1, 2022

Basically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Thanks to you. Comment on your blog post.

Newsletter 124

Newsletter email Create Template 124

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122

Story News Press Local 122

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 79

Video Fundraising Guide Test 79

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

email 110

email Work Sound Hurricane 110

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

NonProfit Hub

NOVEMBER 3, 2022

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor.

Donation 52

Donation Giving Headline Conversation 52

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. Razoo answers this question by offering a step-by-step guide to fall fundraising.

email 45

email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Nancy White got herself an early holiday gift ) It's November, crunch time for nonprofit fundraisers looking to take advantage of the holiday giving. The NOSI Choosing and Using Free and Open Source primer is on the ICT Hub Knowledgebase! Jonathan Coleman's slide show, You Can't Raise $$$ if People Can't Find You on SEO fundraisers.

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

MARCH 21, 2018

Don’t be afraid to share people’s stories because it will make your organization feel a lot more friendly and open. They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday.

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Social Media Resource Marketing Media 109