article thumbnail

How To Engage New Audiences on Facebook Using Messenger

NonProfit PRO

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. in 2021 and beyond.

Audience 264
article thumbnail

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Yet, it is in the best interest of nonprofits with online shops to get involved in the holiday shopping season. You know your audience best.

Facebook 280
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds.

article thumbnail

Facebook Donor Retargeting Updates for Nonprofits

Whole Whale

It’s not often that social media giants like Facebook launch updates that directly benefit nonprofits. Nonprofits can then retarget these users with donation asks in future advertising campaigns. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ? Custom Audience.

Facebook 110
article thumbnail

4 storytelling tips to inspire and engage your nonprofit audience

Candid

Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization?

article thumbnail

Preparing for Facebook Audience Targeting Changes

Media Cause

More changes are coming to Facebook. . Starting in January, Facebook will remove thousands of targeting options. While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. .

article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

Test 325