Who Really Sees You on Facebook?

Connection Cafe

Are you a small nonprofit trying to make the most of social media? If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. Now the big question: How does your nonprofit increase your earned reach average?

5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Trending Sources

Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.

Nonprofits Value a Facebook Like at $214.81

NetWits

I just returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. Facebook Fan or Supporter).

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

Infographic: Facebook for Nonprofits

TechImpact

Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!

10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

And it’s so important for your nonprofit to be meeting us—your future monthly donors, volunteers, board members, and activists— in the spaces we’re primed to engage. As a nonprofit that wants to be relevant in the community, I recommend at least one to two posts per day.

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39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention

NetWits

Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users.

11 Inspiring Nonprofit Facebook Timelines

Nonprofit Tech for Good

To help inspire your creativity and encourage you to be an early adopter, below are eleven nonprofits that have upgraded to Facebook Timeline. You can also view the new Timeline design on the Nonprofit Organizations Facebook Page. Facebook

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

In my last post about nonprofit bots, I discussed the big picture of automation in the nonprofit space and what I learned from the “ The Beth Bot ” experiment. For this post, I did a landscape scan to identify some of the best examples of nonprofit bots.

Facebook and Instagram's Latest Marketing Tools for Nonprofits

Frogloop

Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Online Advocacy Nonprofit fundraising Social Media Marketing

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Once donors understand how the technology works, there could be a pivotal shift away from donating through a nonprofit’s website. View: Humane Society of the United States Facebook Page.

A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. But is your school (or nonprofit) getting the most out of the platform? Are you using Facebook to it’s full potential?

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Facebook Live for Nonprofits: 11 Tips for Getting Started

John Haydon

Facebook Live is taking the newsfeed by storm! This (relatively) new live broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The post Facebook Live for Nonprofits: 11 Tips for Getting Started appeared first on John Haydon.

Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

Beth's Blog: How Nonprofits Can Use Social Media

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. But, is the feature a field of dreams for nonprofits? Facebook will no doubt iterate.

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

Nonprofit Tech for Good

Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month.

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4 Ways Your Nonprofit Can Better Utilize Facebook Video

TechImpact

Facebook quickly became a platform capable of doing more than posting pictures of your kids, and talking about what you had for lunch. With the introduction of Facebook’s Autoplay feature, videos are becoming more eye-catching than regular text-based posts. Facebook videos also seem to be getting more organic reach in news feed than article shares […]. Fundraising Industry News Tech nonprofit nonprofit technology nonprofits npTech social media supporters technology

HOW TO: Add a “Donate Now” Button to Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

billion active users become accustomed to using the button and are not detoured by the “ Not endorsed by or affiliated with Facebook” pop-up , then the new button could be helpful in your online fundraising campaigns. billion of Facebook’s active users are mobile.

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

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The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. It only took a couple of days for the nonprofit blogosphere to offer their thoughts. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”.

How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Nonprofit Tech for Good

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes.

Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. Blog posts, web pages and videos that can be easily linked through Facebook are key. Promotions via Facebook are the way of the future for causes.

Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Facebook Increases Event Turnout.

7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Donors and peer-to-peer fundraisers have been slow to adopt donating and fundraising through Facebook, but that might be changing.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. Facebook

How Does the Facebook Newsfeed ACTUALLY Work?

John Haydon

If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Facebook Marketing

The Biggest Facebook Mistake Most Nonprofits Make

John Haydon

The biggest mistake nonprofits make with Facebook is thinking Facebook is about them, not their community (This claim is based solely on the work I’ve done with hundreds of nonprofits). Think about your personal use of Facebook for a moment.

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Four Facebook Status Functions Your Nonprofit May Not Know About

Nonprofit Tech for Good

So, just in case you may not be aware either, below are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis: 1. Once posted, click on the hashtag to view its activity on Facebook. Facebook

Facebook Reaction Buttons: What Nonprofit Marketers Will Love

John Haydon

The post Facebook Reaction Buttons: What Nonprofit Marketers Will Love appeared first on John Haydon. Facebook MarketingLet’s face it, clicking “like” doesn’t always mean that you like something.

Four Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.”

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Facebook Rolling Out “Donate” Feature for Nonprofits

John Haydon

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. Rather, the Default Landing Tab option has allowed nonprofits with access to a good graphic designer to make a strong first impression to potential new fans.

Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. That said, in recent months Facebook has launched a slew of new features for Facebook Pages. Facebook

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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. That said, in recent months Facebook has launched a slew of new features for Facebook Pages. Facebook

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