Eric Jacobsen Blog

MAY 23, 2017

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Demographics Story Lesson 40

Eric Jacobsen Blog

MARCH 29, 2017

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Demographics Lesson Evaluation 40

Eric Jacobsen Blog

OCTOBER 28, 2016

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

JUNE 20, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

AUGUST 19, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

JANUARY 31, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

MAY 30, 2015

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

ASU Lodestar Center

AUGUST 24, 2022

Evaluate what the organization is currently doing to engage young people. Chances are an organization has the resources necessary to take the first step in engaging younger audiences. Direct marketing and communication toward younger audiences. Recommendations. Conclusion.

Generation 98

Generation Milwaukee Wisconsin Donor 98

Forum One

DECEMBER 1, 2021

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. To succeed, mission-driven organizations need to honestly evaluate their efforts. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling.

Trend 69

Trend Digital Data Storytelling 69

The Storytelling Non-profit

SEPTEMBER 28, 2021

Keep your messages simple, focused and targeted to your audience. But the one similarity across all kinds of messaging is that they need to be relevant to and reflect your audience. I cannot stress enough that the success of messaging is tied to your audiences’ needs, wants, values and preferences. donate to the campaign).

Create 103

Create Fundraising Audience Profit 103

NTEN

OCTOBER 31, 2011

Annaliese pointed out to us that podcasting is usually not perceived as digital storytelling , and we agreed that this is an idea worth discussing. But a podcast can be a vehicle for storytelling, if you make the effort to infuse it with a narrative.

Podcast 84

Podcast Storytelling Digital Audio 84

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

APRIL 20, 2021

Before you communicate with an audience, get together with your board and staff and get your stuff straight. Ask friends and family to evaluate logos and branding. Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet.

International 133

International Communication Indianapolis Nonprofit 133

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

One of the newest resources, a free online guide called “ The Data Playbook ,” was recently published by the Schusterman Foundation and written by Rella Kaplowitz, Program Officer, Evaluation and Learning. The four key questions are: What data to collect? Appreciable – smaller goals contribute to a bigger objective.

Resource 105

Resource Practice Data Work 105

Qgiv

SEPTEMBER 1, 2021

Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform.

Marketing 117

Marketing Madagascar Guide Social Media 117

Neon CRM

JANUARY 19, 2024

Identify your target audiences, whether they be policymakers, community leaders, or the general public, then develop communication strategies for each group. Webinar Next-Level Storytelling Tactics for Nonprofits Learn More 5. Develop a Public Relations Plan Advocacy is about being the voice of change.

Associations 52

Associations Practice Strategy Leadership 52

Bloomerang

SEPTEMBER 12, 2023

They can also invest in innovative projects and experiments that explore new revenue models, storytelling techniques, and technology solutions. They serve the diverse needs of their audience with music, news, public affairs, and fine arts programming.

Journal 90

Journal Local News Fund 90

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Forum One

JULY 27, 2021

A little audience research can go a long way. Getting direct feedback from your target audiences can give you incredible insights you would not have considered otherwise with a relatively small investment of time. There are a number of easy ways to use trusted marketing tactics to better reach your audience.

Digital 47

Digital Tips Fundraising Evaluation 47

Forum One

JUNE 29, 2021

In some cases, it has replaced the more traditional print version altogether, while in others, it complements a hardcopy report that is either provided as a downloadable resource or sent as a printed hardcopy to target audiences, such as members, funders, supporters, and advocates. Girls Who Code.

Report 65

Report Online PDF Nonprofit 65

Tech Soup

JUNE 22, 2009

Donnie Claudino (pictured), TechSoup Canada's Marketing Manager, brought a lesson about how to use storytelling in online media. He began by sharing his own story: as an American, he found himself wanting to immigrate to Canada and used storytelling to land a job. Knowing your audience. How can you learn about your audience?

Storytelling 43

Storytelling Time Canada Online 43

Greater Giving

DECEMBER 15, 2022

No matter which platform you’re using to engage with your donors, focus on storytelling and sustaining relationships. It’s important to record data to evaluate donor engagement and create new strategies for stewardship. Using data to change how you market to your audience will guarantee better results. Volunteer activity.

Digital 75

Digital Marketing Donor Channel 75

Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Story 49

Story Authoring Ohio Storytelling 49

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." " Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic.

Web 114

Web Map Bookmarking Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. I may start with numbers, but the process of collecting anecdotal information or stories in a structured way from your audience/stakeholders can help you generate insights about what those numbers actually mean.

Story 121

Story Data Analysis Measure 121

sgEngage

JULY 24, 2023

Re-evaluate your messaging. Ensure your marketing, website, and social media appeal to a broad audience and reflect an ever-changing student population. Use video storytelling! Adapt your marketing. Does it convey a unique advantage to potential applicants? How is your institution a better choice for their future?

Education 78

Education Student Award University 78

Neon CRM

DECEMBER 14, 2023

Emphasis on impactful storytelling: By leveraging digital tools for storytelling and brand awareness, the fundraising team prioritizes creating compelling narratives that resonate with the audience, enhancing the overall appeal and effectiveness of fundraising efforts.

Analysis 52

Analysis Project Donor Retention 52

Achieve

JULY 2, 2019

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , Does your audience already understand your mission? charitywater.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use by Michael Quinn Patton. Michael Quinn Patton is the godfather of evaluation. I had the honor to interview him for this blog post back in 2009 -he’s a fantastic storyteller.

Skills 105

Skills Network Technique Evaluation 105

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Digital channels have made it affordable for brands to communicate their message to a broad audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

The Modern Nonprofit

APRIL 25, 2023

Estimated Reading Time: 4 minutes Power Up Your Content: Mastering the Art of Compelling Storytelling Discover the secrets of storytelling that make your nonprofit stand out! Learn how to create powerful, heartwarming content that draws in your audience and inspires them to support your cause like never before. ”) 9.

Storytelling 52

Storytelling Arts Content Captivate 52

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

NTEN

OCTOBER 12, 2011

When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning – from Karcsig. I may start with numbers, but the process of collecting anecdotal information or stories in a structured way from your audience/stakeholders can help you generate insights about what those numbers actually mean.

Story 74

Story Data Analysis Structure 74

Tech Soup

JULY 1, 2014

Naples, FL: How to Evaluate your Social Media Campaigns. New Orleans, LA: New Media Storytellers: How to get your audience to pay attention. If you’re holding regular events gathering the #nptech community let me know and I’ll include you in the next community calendar! Tuesday, July 1, 2014. Thursday, July 3, 2014.

Calendar 52

Calendar United Kingdom Nptech El Salvador 52