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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Your message never reaches its audience, lost in the digital void.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

Email marketers, it’s time to mark your calendars. On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. EMAIL AUTHENTICATION See where you stand.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

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Why You Need a Mobile Ready Email Template

NetWits

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Here’s how our messages showed up in iOS: And Gmail renders things similarly: This is no small matter.

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5 Reasons Why Your Email Got Deleted

NetWits

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

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The Death of the Open Metric (and other freak outs)

sgEngage

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? What is email engagement really? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Hear me out. I know you can do it!

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