CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Whole Whale

JANUARY 28, 2023

The most attractive aspect of the medium is how intimate the relationship can be with the audience. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. In other words, know when you have the audience in your pocket and what to do if they are clearly not in your camp.

Associations 221

Associations Skills Culture Environment 221

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

AccelEvents

OCTOBER 19, 2020

While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Every physical event needs to have basic security measures in place to ensure the safety of the participants.

Measure 98

Measure Virtual Software Hosting 98

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Organize for success. What happened?

Government 88

Government Digital System Fund 88

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Want to learn more about the ins and outs of successful digital advocacy campaigns?

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. For your copy, consider which appeals have worked best in other digital channels.

Facebook 242

Facebook Fundraising ROI Virginia 242

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. Dessert - Microsite.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

AccelEvents

OCTOBER 19, 2020

While keeping attendance numbers down can help mitigate the spread of the coronavirus, event organizers will still need to follow a series of COVID-19 safety measures to ensure attendees and participants are protected. . Every physical event needs to have basic security measures in place to ensure the safety of the participants.

Measure 52

Measure Virtual Software Hosting 52

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Measure and track your success. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The environment is always changing.

Online 246

Online Hunger Metrics Drupal 246

Qgiv

FEBRUARY 6, 2024

As technology advances, the fundraising landscape becomes more and more focused on digital solutions to reach wider audiences. Cybersecurity for nonprofits is the practices, technologies, and strategies you employ to protect your digital assets, sensitive data, and online operations from possible cyber threats.

Nonprofit 111

Nonprofit Software Practice Offline 111

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 7) Measure your social media engagement. on LinkedIn.

Social Media 332

Social Media Associations Media Social 332

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Bloomerang

DECEMBER 12, 2023

This integration not only broadens your digital payment capabilities , but by offering a wider range of digital wallet options to enhance your fundraising strategy, it also expands contactless giving options, marking another step in adapting to modern donation preferences. Why these platforms? typical checkout). 2 52% of U.S.

Paypal 103

Paypal Integration Digital Australia 103

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. We hope our suggestions will spark ideas for additional hooks to feed your content strategy and engage your audience.

Calendar 106

Calendar Measure Strategy Digital 106

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Direct mail is too often associated with the past. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Meanwhile, digital technology has changed the game. We’re far more connected to stories and information than we have ever been, yet the noise and ubiquity of the digital world makes it harder to surface and share personal stories of change and impact. People are overwhelmed by the number of digital tools available.

Storytelling 115

Storytelling Digital Report Impact 115

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. City Health Dashboard NYU’s Langone Health’s Department of Population Health developed the City Health Dashboard to share and compare data on 37 measures of public health across more than 500 U.S.

Product 88

Product Develop Impact Case Study 88

Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse is a virtual reality “world” where users can interact with each other and digital objects in a three-dimensional, simulated space using any internet-connected VR device. Transparency to keep donors updated on how funds are used.

Attention 342

Attention Avatar Virtual Internet 342

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

DECEMBER 30, 2021

Website Modernization: Migrating to Digital Government Services. Co-hosted with Siteimprove Most government digital ecosystems are a complex web of platforms, systems, and governance models that are often delicate and difficult to untangle. Measuring Impact: A Winning Recipe for Mission-driven Work.

Drupal 65

Drupal Government Measure Digital 65

Forum One

DECEMBER 15, 2022

How are we going to measure success? I want to share a few key lessons from our conversation, and ideas I’ll be taking forward into digital strategy planning myself, and of course, you can listen back to our conversation anytime, to hear from these leaders yourself. And so how do you extend that to digital?

Practice 62

Practice France Austria Measure 62

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Digital Trends. ” The world has changed in the midst of the digital revolution. 1: Broadband Internet (Expansion of broadband). #2:

Social Media 114

Social Media Digital Mobile Trend 114