Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction. Want to see for yourself?

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sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. The most logical (and easiest) place to focus your promotion is on your website.

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Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 118

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

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Method Digital Online Fundraising 88

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Follow SEO best practices.

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Nonprofits Source

DECEMBER 12, 2022

However, if your nonprofit is new to web design, creating a strong digital presence can feel overwhelming. Your nonprofit needs a way to stand out from the digital crowd. To maintain consistent branding across your website, build a digital style guide with your unique elements that you’ll use to communicate your brand.

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Digital Build Nonprofit Websites 52

Achieve

AUGUST 12, 2021

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . from a staff member or volunteer. .

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Audience Tips Fundraising Social Media 82

Nonprofits Source

JULY 31, 2023

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

Moreover, since pop-ups take up so much real estate on the screen, you can expect to see higher bounce rates and lower overall engagement, which can also hurt brand image. You can also use tools such as Zapier to send audience data from place to place. Test out the options. About the Author.

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Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts. The hub of your nonprofit’s digital presence is your website.

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Digital Tips Virtual Alternative 86

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2013

Your photos should not only resonate with your audience, it should tell a story, not be copyrighted, and be a decent photo (not blurry or poorly composed). Don’t forget to add your URL or logo. Have you incorporated text image overlays into your content strategy? Photo Source: Mlaraevski on Flickr. Kitchen Equipment.

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Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

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Digital Marketing Online Fundraising 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. For your copy, consider which appeals have worked best in other digital channels.

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Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

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Beginner Digital Marketing Guide 91

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

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Advocacy Local Audience Poll 143

Byte Technology

OCTOBER 15, 2021

Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented. ADA Compliance Increases Your Target Audience. There are over 57 million Americans living with disabilities. This is a large population of people in need of your products and services. .

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Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. Twitter is not for every nonprofit.

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Nonprofits Source

MARCH 27, 2023

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. Your nonprofit’s website is the hub of your digital presence. Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content.

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Charity Marketing Online Tips 78

Top Nonprofits

JULY 20, 2022

Feature relevant images. Always think about your branding, goals, and target audience ahead of the actual creative procedure. This will make your audience more likely to attend the event. In the digital age, paper resources are becoming increasingly obsolete over time. Informational tips for your fundraising flyer.

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Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Start sending emails that address why your audience should come to the event.

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences.

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Socialbrite

SEPTEMBER 26, 2022

Image by Cam Miller (CC BY NC ND). Go where your audiences are most comfortable. It is especially important to meet our audiences where they already are. That is, if your users are on digital platforms, that is where you should spread your message. Your audience is your most valuable asset. Post by Eric Anderson.

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Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse is a virtual reality “world” where users can interact with each other and digital objects in a three-dimensional, simulated space using any internet-connected VR device. Transparency to keep donors updated on how funds are used.

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Tech Soup

SEPTEMBER 12, 2017

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving. Storytelling is the currency of fundraising.

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Storytelling Campaign Digital Tips 66

Bloomerang

SEPTEMBER 20, 2023

Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans. Using impactful images that show your organization’s work is a great way to motivate people to give to your cause. One way to make your donation pages more effective is to provide digital wallet options.

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Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” How has your nonprofit adjusted it digital strategy in light of Facebook News Feed changes?

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Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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