5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


There’s no secret trick to instantly improving digital engagement for nonprofits. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started. engagement digital testing

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The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)


Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. Digital Storytelling. digital fundraising trends

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Top 10 Sources for Free Images

Tech Soup Blog

There are more places than ever to get free images that are entirely OK for you to use for your communications. Here are 10 sources for images you can freely use on your website or other communications channels. Where to Find Free Images. Google Advanced Image Search lets you filter your search by usage rights. For instance, you can search for images that are free to use, share, or modify. I got hundreds of images to choose from by searching "kittens."

Can I Use That Image for My Website or Newsletter?

Tech Soup Blog

But what are the rules and where can you get good public domain or Creative Commons images to spice up your website? With the rise of visual social media (like Pinterest and Instagram), a clear trend in digital communications is more images and fewer words — even if you are communicating through your website or an email newsletter. The Rules on Using Images. copyright law, it is sometimes legally OK to use images you find on the web and often not.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. For example language to get you started with these emails and more, including donation thank-you emails, and sustainer or monthly giving asks for one-time donors, click on the image below to download our 5 Most Important Email Templates for nonprofits!

How to Choose the Right Image for Your Website

Tech Soup Blog

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration. Do this: Why this works: This image makes a clear connection between polluting smokestacks in the background with the woman in the foreground pointing. Is the Image Relevant? Will Your Audience Relate to the Image?

Benetech’s New Image Description Tool Improves Accessibility of Graphical Content for Students with Print Disabilities

Beneblog: Technology Meets Society

This week, Benetech’s DIAGRAM Center has announced the release of an open source web application for creating and editing crowdsourced image descriptions in books used by students with print disabilities. Poet supports image descriptions for electronic books created in the international DAISY standard for digital talking books and will be compatible with descriptions for ebooks in the EPUB3 format.

Digital Divide Data: our Partner in Laos

Beneblog: Technology Meets Society

Our first partner in this work was Digital Divide Data, an organization that has an outstanding training program in the area of data entry and outsourcing. and ship the images and recognized text to Laos (and several other countries with other partners, including of course the U.S.). Benetech is a tech social enterprise. While our activities often creates jobs beyond the core high technology jobs around software development and user support, we don't see it as our core competency.

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Picture Perfect: How to Remedy the Most Common WordPress Image Issues

Byte Technology

And although the program comes with some truly nifty tools for managing and editing images it’s not always intuitive when in comes to tweaking definition, size, cropping and the like, and uploading images onto pages comes with inevitable technical issues. Here are some of the most common quirks that arise when dealing with getting the ideal imagery onto your WordPress site, with quick and easy remedies and fixes to smooth out the bumps on your digital road.

Image Beats Text: Good for Museums, Tough for Me

Museum 2.0

But I live in a digital world in which text is still king. Instagram has become a popular way to share photos, along with Flickr , where we catalog all our images from events and exhibitions. While I''m comfortable working out my thoughts in a half-baked way in words, I rarely use images as part of that learning/reflecting/sharing experience. It''s about the objects, the display, the people, the process, the event--the image of the experience.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Choose different images or graphics, try out different subject lines and button colors, even sprinkle in emojis here and there - the possibilities are endless.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. What Is A Digital Marketing Process? A digital marketing process is a broad term to explain any number of steps you take to achieve a digital strategy. It doesn’t necessarily need to be a direct ask , as digital marketing is often about small wins that build up over time.

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019


While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. Click the image above to download our full report with tips on how to make reporting less stressful and more impactful this year!

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Worth a Look: Scoop.it Digital Content Tool

Amy Sample Ward

provides automated searches to match all the keywords you include on your topic—check out the image below to see automated searches on Digg, Twitter, and Youtube. My latest contribution to the Stanford Social Innovation Review is now up – you can read the post and join the conversation on the SSIR blog , or check out the repost below.

Sightsavers starts general election lobbying with digital mosaic

AFP Blog

Sightsavers starts general election lobbying with digital mosaic : Sightsavers is urging people ‘put themselves in the picture’ and add their social media profile to an online photo mosaic, calling on politicians to commit to disability-inclusive development policies. As more people add their Twitter or Facebook profile photo to the mosaic it will reveal a larger image representing the inclusion of people with disabilities

5 Common Sense Approaches To Effective Nonprofit Digital Marketing


Image courtesy of Complete Payroll Solutions. When designing your nonprofit’s digital marketing materials, thinking outside the box is important, but it is also important to think practically. Here are 5 common sense approaches to your nonprofit’s digital marketing strategy to help you get noticed, and take your nonprofit to the next level. Ensure your nonprofit’s digital marketing campaign is working towards a solution.

Announcing the 2015 Digital Outlook Report


What does digital strategy look like in your organization? In collaboration with Care2 and hjc , we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more. 56% of survey respondents reported that they do not have any staff dedicated to digital strategy. For nonprofit digital strategy, 2015 is all about integration.

Building a Digitally Literate Community

Tech Soup Blog

Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. A few months ago, I attended Microsoft Citizenship's YouthSpark Connection event and heard first-hand from recent high school graduates about how dire the need for digital literacy is. Defining Digital Literacy. But first, what exactly is digital literacy?

New on SSIR: A New Tool for Digital Storytelling

Amy Sample Ward

—– I’m really excited by tools that enable digital or transmedia storytelling. Create Digital Classrooms – Education programs—schools, after-school programs, and youth-focused nonprofit—can work with established collections in the classroom; and students can document the area around their school to create their own collections, and potentially trade collections with other schools.

4 Tools to Create Images, Videos, Diagrams, and Flowcharts

Tech Soup Blog

Image and Video Editing. Photoshop Elements is a tool for editing photos and other still images. Premiere Elements is a tool for editing digital videos. Can I Use That Image for My Website or Newsletter? 6 Tips to Make Your Digital Story Stand Out. Image 1 : Laborant / Shutterstock. Image 2 : Kubko / Shutterstock. flowchart Graphic design Adobe photoshop microsoft digital storytelling Visio video diagram Too many words!

8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]


Whether it's an RFP, an ad campaign, or your digital strategy , clear outcome metrics are crucial in objectively determining whether you're getting enough bang for your buck. Click on the image below to download it and easily fill-in your own information. When your nonprofit needs a new vendor or consultant, the standard course of action is to send out a Request for Proposal (RFP) - indicating that your organization is interested in receiving information from vendors.

Increase Holiday Donations With These 5 Digital Strategies


According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. It’s more important than ever to keep your digital channels up to date and as lively as possible. Video is one of the most powerful digital tools. Provide a compelling story, images, video, and progress reports with actual data on how donations are being used for specific projects.

An Easy Recipe for Making Text Overlay Images

Beth Kanter

If you cook, you know that your dishes are only as good as your ingredients. For text overlay images, you need the following ingredients: text, photo, and branding. For many of your text overlay needs, you can easily create them in PowerPoint and save as a jpg. You will also need to resize your image depending on what channel and how you plan to use it. Have you incorporated text image overlays into your content strategy? Photo Source: Mlaraevski on Flickr.

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Ideal Digital Storytelling Ecosystem. Digital Storytelling Framework.

Free Digital Storytelling Online Event

Robert Weiner

My friends at TechSoup asked me to pass along info about their upcoming digital storytelling event. From September 30 to October 21, TechSoup will host a free Digital Storytelling online event including expert roundtable discussions, nonprofit case studies, online discussions, live chat, and a community challenge with a final screening awards ceremony in the virtual world of Second Life. What do we mean by Digital Storytelling?

Stay Sharp: Keeping Your Small Business Fresh in a Digital Landscape

Byte Technology

So how should small business owners approach the constantly changing world of digitization? It could be as easy as hover magnification over your product images to offering comparison shopping on similar products. The post Stay Sharp: Keeping Your Small Business Fresh in a Digital Landscape appeared first on Byte Technology’s Web Design Insights Blog.

5 Digital Strategies Nonprofit Execs Should Bring To Their Board


Image courtesy of Mass Global Developers. In fact, David Edelman , a digital marketing strategist, is noticing that boards in the for-profit sector are being asked for detailed digital strategies. Active management of the digital ecosystem. Adopting technology that is capable of integrating with current systems and software is a good way to manage the flow of digital data and information. Maintaining a digital edge.

Digital media etiquette: Where do you stand?


Even in the age of digital media, etiquette is highly important, especially for businesses. When you fail to use proper digital media etiquette, you run the risk of losing customers due to inappropriate comments or statements. If you are a manager or employee at a workplace where proper digital media etiquette is frequently overlooked, examine these suggestions for restoring superior etiquette among the masses.

On the Future of Braille: Thoughts by Radical Braille Advocates

Beneblog: Technology Meets Society

argued that we must shift from spending on the provision of hard copy braille to the provision of refreshable braille and the associated digital file formats to enable people to read so much more. “As We strongly support this position and believe the digital content revolution holds the best promise for the future of braille. At Benetech, we want to ensure that in this brave new world of digital content, braille is as available as any other ebook format to those who want it.

Use TechSoup's Content for Free!

Tech Soup Blog

The larger aim of the organization is to support a digital commons that promotes the sharing and innovative "building upon" of creative works. Take advantage of all of TechSoup's best digital storytelling resources. Learn more with Can I Use That Image for My Website or Newsletter? Read more about Free Graphics Software and Images. Explore the Top 10 Sources for Free Images. Image 1 : C! / Image 2 : Creative Commons / CC BY.

How Digital Inclusion Is Done in Africa

Tech Soup Blog

I’m well acquainted with the big digital inclusion projects in the U.S. One thing that Namibia has going for it is a stable parliamentary democracy and a government that clearly believes in digital inclusion. Namibian President Hifikepunye Pohamba stated, during his 2012 Annual State of the Nation address, that "our country cannot afford to lag behind in this (digital inclusion) area, because it is vital to the competitiveness of our nation."

DAM Pictures « Digital Diner

Gavin's Digital Diner

Digital Diner Gavin Clabaugh's irregular blog on irregular things. Comments Posts Home Some Stuff About Me Contents & Site Map Disclaimer Lifestream « Neon Clocks and NTEN Sonnets Holding Horses » DAM Pictures While there are lots of consumer-level products to manage digital images, photographs and the like, institutional options, it seems, are not that plentiful. I call it a DAM system — DAM is short for Digital Asset Management.

Why Kansas City Has a Shot at Bridging the Digital Divide

Tech Soup Blog

I had the opportunity to participate in the launch of the new Kansas City Digital Inclusion Fund. Department of Commerce Broadband Technology Opportunities Program to address the digital divide, one in five American adults still do not use the Internet. So why is Kansas City investing more money on digital inclusion? Image: City of Kansas City. Digital Divide libraries digital inclusion digital literacy tspubliclibraries

Will Facebook’s Internet.org Bridge the Global Digital Divide?

Tech Soup Blog

Facebook’s new Internet.org initiative is a big news item in NPTech and global digital inclusion news. Internet.org isn’t alone among big tech companies working on the global digital divide. Then there’s the question of whether or not smartphones really are the way to bridge the digital divide. Image: Shutterstock. Digital Divide libraries digital inclusion tslibraryorg digital literacy

Digital Storytelling Tweet Chat Goes Global April 16

Tech Soup Blog

TechSoup's 2013 Digital Storytelling Challenge is here! All April long, we're putting on events to sharpen your digital storytelling skills. Then, you submit your own short video (up to 90-seconds) or five-image slide show to our challenge to win prizes! Not quite a 24-hour digital storytelling party, but as close as we can get! tweet chat tsdigs digital storytelling


Beneblog: Technology Meets Society

We are also building a content model for making images more accessible. Using this modular approach, HTML and EPUB documents would have graphical elements linked to specific instances of descriptions or image alternatives that use the content model. I saw an initial demonstration of a web-based image description tool, called Poet. The main tool for image description in the current version of HTML has been the LONGDESC attribute.

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LocalFreeWeb Combines Digital Inclusion with Public Transportation

Tech Soup Blog

A Simple Digital Inclusion Tool. Image 1 : Rafael Castillo / CC BY. Video and Image 2: LocalFreeWeb. apps libraries digital divideQ: What happens when you bring app developers together with nonprofits and libraries along with some coffee thrown in? A: Mobile apps with a conscience! Last October, I wrote about a breakfast co-hosted by Caravan Studios and Twilio for nonprofits and app developers.

Connect2Compete: The Biggest Digital Inclusion Project in the U.S.

Tech Soup Blog

nationwide digital inclusion project called Connect2Compete. It is part of an ongoing national effort to bridge the digital divide in the United States. It is, after all, the largest digital inclusion project in the US currently. Though the "digital divide" has been declared to be cured from time-to-time, perhaps most famously in a 2002 U.S. Connect2Compete as Aggregator of Local Digital Inclusion Projects. The Challenges of Digital inclusion.

5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives. That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions to move you towards success. How To Measure Your Digital Marketing Results. One of the most difficult aspects of digital marketing is knowing whether or not your work is moving in the right direction. Digital Marketing Plan

New Pew Research Report: The Future of Digital Life and Well-Being

Beth Kanter

The Pew Research Center has released a research report called “ The Future of Digital Life and Well-Being.” ” Pew interviewed technology experts and scholars (including me) about the benefits and drawbacks of our digital lives. The report, The Future of Well-Being in a Tech-Saturated World , was designed to answer the question: Over the next decade, how will changes in digital life impact people’s overall well-being physically and mentally?

How to Wow: Four Useful Insights on Amazing Digital Storytelling

Tech Soup Blog

The Internet is awash in a flood of digital storytelling tips. Here are four good ideas to incorporate into your own digital storytelling from two digital storytelling gurus: Michael Hoffman is the Founder and CEO of See3 Communications where he is the leading authority in online video for nonprofits. Joe Lambert is the E xecutive Director of the Center for Digital Storytelling. Images: Image 1 : Internet Archive Book Images / no restrictions.

Picture This: TechSoup Digital Storytelling Challenge

Tech Soup Blog

Although most people tend to think of videos when they think of digital storytelling, the TechSoup Digital Storytelling Challenge (TSDigs), powered by Lights. Throughout the campaign, TechSoup invited nonprofit digital storytelling experts to share their best practices for creating stories with impact using pictures. Each of the following photos reflects one, or many components, of what makes a powerful image.

Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth Kanter

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Outside of Facebook’s data, Edison Research and Triton Digital conduct and share results from the Infinite Dial study that examines how Americans use social media and other technology.