Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

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Tips Online Management Help 257

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas.

Audience 52

Audience Story Chapter Hawaii 52

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?

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Team Technology Help Digital 221

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

Digital 120

Digital Program Tips Nonprofit 120

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. Right now, there is a deficit of trust across social, governmental, and cultural organizations.

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Associations Skills Culture Environment 221

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

Social Media 97

Social Media Guide Media Social 97

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Fundraisers can create social media posts, promotional calendars, and other helpful resources to amplify the celebrity’s time and support!

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Trend Fundraising Digital Celebrate 302

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Allows filtering ads by country/region and categories like politics, social issues, etc.

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Library Influence Demographics Nonprofit 104

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. Same mission statement?

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Campaign Digital Profile Social Media 75

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Social Media Media Build Social 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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Search Alternative Social Social Media 59

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Practice Fundraising Guide Channel 239

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Social media.

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Digital Marketing Donor Channel 75

EveryAction

JANUARY 25, 2023

Advertise your nonprofit on social media Brand recognition is super important for nonprofits! Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. to maximize visibility across different demographics.

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Volunteer Free Donor Grant 209

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Send surveys.

Map 52

Map Digital Business Marketing 52

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. Social media feeds are about creating meaningful conversation and connections with people.

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Social Media Media Social Demographics 177

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Product Virtual Survey 320

Cloud 4 Good

APRIL 27, 2021

As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. How Inferred Demographics Can Skew Analytics.

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Social Media Personal Demographics Media 68

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. In the last ten to fifteen years, social media has changed the way businesses market forever.

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Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. In the last ten to fifteen years, social media has changed the way businesses market forever.

Social Media 52

Social Media Marketing Media Social 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

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Fund Donor Strategy Search 52

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business.

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Channel Business Marketing Effective 52

sgEngage

SEPTEMBER 11, 2023

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels.

Charity 79

Charity Create Sponsor Sample 79

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Organizations are always changing.

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Online Hunger Metrics Drupal 240

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Direct mail reaches different audiences. The market landscape.

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Mail Fundraising Nonprofit Channel 52

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles. Let’s get started!

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Social Media Data Media Atlanta 52

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g.,

Personal 101

Personal Test Demographics Analytics 101

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Social media contests.

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Digital Marketing Online Fundraising 52

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Twitter’s demographics are commonly under 50 and college-educated. Already a social media guru?

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Social Media Platform Media Social 98

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

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Online Nonprofit Websites Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Outside of Facebook’s data, Edison Research and Triton Digital conduct and share results from the Infinite Dial study that examines how Americans use social media and other technology.

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Facebook Digital Strategy Social Media 76

Nonprofits Source

MARCH 27, 2023

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. This makes sharing the event with supporters as simple as sharing a link via email, social media, SMS, or push notifications. Leverage your social media presence.

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Charity Marketing Online Tips 78

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

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Marketing Nonprofit Blackbaud Demographics 40