Forum One

MARCH 12, 2024

Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). But if you’re just starting out, you’re not behind!

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Association TV

FEBRUARY 9, 2021

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

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Video Retention Product Studies 158

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. This will help you understand what your audience may be interested in. Alter the tone.

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Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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Video Social Media Evaluation Audience 140

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Storytelling Audience Tips Captivate 106

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

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Social Media Media Social Influence 330

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Social Media Video Marketing Practice 271

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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Video Giving Fundraising Script 98

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Use short, eye-catching subject lines that create a sense of urgency. Outline your digital marketing goals. Supporter type.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. Step 1: Create the message. You also need to talk to everyone, not a specific audience. If you produce a video, you can use it for PSAs, social media and direct people to it via email. About the Sponsor.

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Public Service Script Oregon 338

Kindful

APRIL 5, 2021

Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused nonprofit video can help boost donor giving and volunteer involvement. Clear messaging makes a successful nonprofit video. With a goal in mind, you can begin to build your nonprofit video. Call-to-action video.

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Video Fundraising Articulate Nonprofit 98

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Byte Technology

FEBRUARY 2, 2016

And the best way to do that is through “distributed content”—especially video content—that is uploaded and available on Facebook, Twitter, Snapchat and all the rest. So how do you leverage social media site mania when it comes to dispersing the stellar videos your non-profit has worked so hard to compile, edit and tweak?

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Greater Giving

FEBRUARY 25, 2021

It’s impossible to overstate the importance of creating a meaningful message when a nonprofit wants to engage with their donors. When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. The Awareness Video.

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Candid

FEBRUARY 23, 2023

If you’re new to web design and development, creating a homepage that accurately reflects your nonprofit’s mission and values can feel difficult. However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 256

AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Virtual Product Video Tools 97

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. You will need to create an immersive event experience that empowers the attendees to create their own experience. Define Your Objectives.

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Association TV

NOVEMBER 30, 2021

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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Bloomerang

JULY 12, 2021

Be honest: What kind of memorable and meaningful experiences are you creating for your donors right now? Here are 3 surefire ways to create memorable moments to wow your donors. Send them a video email of you thanking them or a message of thanks from your clients, staff, and/or beneficiaries just for being a part of your donor family.

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Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.

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AccelEvents

JUNE 4, 2020

But, careful event planners know that networking at virtual events is simply a matter of creating space for those opportunities. Here are some of our top suggestions for creating networking opportunities at virtual events: Use Live Chat. When creating your event agenda, be sure to schedule a time for social interactions.

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AccelEvents

JULY 8, 2020

Here is everything you need to know to create a successful virtual expo! Know Your Audience (And Then Expand It!). They will need to cater their content to the event and create the lead generation strategies that will be most effective. Because these events are taking place digitally, it is possible to reach a global audience.

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Virtual Create Sponsor Registration 90

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine. I come prepared.

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Greater Giving

FEBRUARY 10, 2022

The Zoo partnered with a Seattle production company to ensure the livestream and the video content was of the highest quality possible; it needed to look and sound authentic to truly bring the Jungle Party magic to virtual attendees. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home?

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Achieve

AUGUST 12, 2021

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . from a staff member or volunteer. .

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Audience Tips Fundraising Social Media 82

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. I realized that associations already had the content and the audience.

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Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. When creating an account for your nonprofit, you should choose a business profile over a personal one. You should also create a mixture of photo and video content. They also appeal to different audience segments.

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Byte Technology

FEBRUARY 9, 2017

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

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Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos.

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Classy

MAY 12, 2021

7 Tips to Create Your Nonprofit Social Media Marketing Plan . You’ll want the added flexibility to create posts around events such as a promotion during a campaign lull or a new donation match announcement. . It also makes it more challenging than ever to target specific audiences. Take a Week-by-Week Approach.

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Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Learn some key points to consider when planning and creating budget videos to entertain supporters and share your nonprofit’s mission online. Video is a key content form for nonprofits: it can be very emotive, it’s great at showing the progress of your projects, and it has a great engagement rate. Kemp House.

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Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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